The second of our 6 case studies for a Blood Cancer UK campaign in which Paul, who was diagnosed with chronic myeloid leukaemia in 2013, shares his passion for raising awareness about blood cancer – particularly amongst political decision-makers.

Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.

The films form the core content of a Blood Cancer UK campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

* Little-known fact: 1 in 19 people in the UK will develop blood cancer.

In this, the first of our 6 case studies for Blood Cancer UK, we meet and get to hear the story of Yvonne, a survivor of acute myeloid leukaemia who is now in remission.

Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.

The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

* Little-known fact: there are over 100 different types of blood cancer.

Working on the Support Services Team at Blood Cancer UK, Alice knows first-hand just how important raising awareness is for the profile of blood cancer.

Filmed over 6 days, our series of case study interviews for Blood Cancer UK were created to raise the profile of blood cancer* through lived experiences, and is a great example of how our approach to production creates compelling stories for raising awareness and getting to the heart of a matter.

The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

The series is featured on Blood Cancer UK’s website and was shared on the organisation’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

*Little-known fact: blood cancer can affect anyone, at any age, at any time, without warning.

76% of people with blood cancer say they were not told their condition was a type of blood cancer* at diagnosis. Without broad awareness, people like Franko are less likely to understand their condition.

This is why our series of interviews for Blood Cancer UK raises the profile of blood cancer through personal stories: the more people know, the better the outcome for people like Franko and so many others.

The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard. Filmed on 6 days, our series of interviews raises the profile of blood cancer through lived experiences, and is a great example of how our approach to production creates compelling stories that raise awareness and get to the heart of a matter.

The series is featured on Blood Cancer UK’s website and was shared on the organisation’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

*Little-known fact: every 27 seconds, someone somewhere in the world is diagnosed with a blood cancer.