Raising Awareness: 6 Reasons Why


Blood Cancer UK


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Charlie Parish, Katia Hérault


Charlie Parish


Joana Soares


Charlie Parish, Bruno Miles, Jack Rivers

As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals. All of them, in their own way, are involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”

These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May. The purpose of the campaign was to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.

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