Raising Awareness: Prof. Michelle West

Client

Blood Cancer UK

Distribution

Company Website + Linkedin + Social Media + YouTube

Type

Life Sciences

Location

UK

PRODUCERS:

Katia Hérault, Charlie Parish

CAMERA:

Charlie Parish

SOUND:

Joana Soares, Bruno Miles

EDITORS:

Charlie Parish, Jack River, Bruno Miles

EDIT PRODUCER:

Steve Maud

PRODUCTION MANAGER:

Yvonne Hamilton

Michelle West, Professor of Tumour Virology at University of Sussex has unique insights into the low profile and splintered perception of blood cancer.

Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.

The series is featured on Blood Cancer UK’s website and was shared on the organisation’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

 

 

Related Videos

Raising Awareness: Alice’s Story

The next in our series of case studies for Blood Cancer UK, in which Alice, who works on the Support Services team, shares her insights.

Raising Awareness: Paul’s Story

Chronic myeloid leukaemia sufferer Paul shares his passion for raising awareness about blood cancer.

Raising Awareness: Franko’s Story

An interview with Franko, in remission from multiple myeloma, who was not aware he had blood cancer at diagnosis.

Raising Awareness: Yvonne’s Story

The first in a series of interviews with people affected by blood cancer, created for Blood Cancer UK for their awareness campaign.

Raising Awareness: Louise’s Story

An interview with Louise, in remission from Hodgkin lymphoma after facing delayed diagnosis and 20 months treatment.