BA Flying Start – The Power of Sport


British Airways, Comic Relief


Company Website + Linkedin + Social Media


Corporate Sustainability


South Africa, UK

Shooting Producer

Stephen Maud

Camera Assistant

Neville Esterhuizen

Editor / Camera Assistant

Chris Leggat

This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.

Related Videos

BA Flying Start: The Ripple Effect

Two stories of two lives impacted by the ripple effect of Flying Start.

The Birth of Surfers Not Street Children

How far would you go, to make a difference in the lives of others?

BA Flying Start: a £20 million celebration

To celebrate £20 million donations to Flying Start, BA commissioned a film using footage from all the projects we've done with them so far.