FICO: A Dream Factory In India
Client
FICO
Distribution
Company Website + Conference Launch + Internal Comms
Location
Asia
Executive Producer:
Duncan Walsh
Producer:
Charlie Parish
Editor:
Charlie Parish
Camera:
Edward Clem
The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.
With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.
This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.
Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.
Related Videos
FICO: Breaking the Bias
A fascinating journey into how FICO was instrumental in breaking the gender bias of credit scores.
FICO: Breaking the Bias
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin
Types
Explainer + Impact & Testimonial + Branded Content
Location
USA
Producer
Nat Low
Executive Producer
Duncan Walsh
Camera
Leonard Levy
Editor
Chris Leggat
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.
FICO: Be An Intelligence Hero
FICO World delegates express how themes at the conference resonated with them.
FICO: Be An Intelligence Hero
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media
Types
Branded Content
Location
USA
Director:
Steve Maud
Editor:
Steve Maud
Camera:
Steve Maud, Charlie Parish
Production Manager:
Yvonne Hamilton
Executive Producer:
Duncan Walsh
Event-based Brand films
Starting from £1K
FICO World Intelligence Hero Interviews – Capturing the Voices of Attendees
Client Brief
FICO asked us to create a series of FICO World Intelligence Hero interviews to capture attendee insights and personal reflections during FICO World 2023. They wanted films that celebrated delegates as “heroes of change,” highlighting their connection to AI and innovation. The client also required content that was engaging, shareable, and suitable for multiple channels.
Our Approach
To deliver, we developed the Hero Booth, refined over years at large events. Delegates entered a quiet, soundproof space, where we asked questions designed to provoke spontaneous, genuine responses. The Hero Booth format encouraged attendees to speak authentically.
We opened the 1,500+ delegate event with a theme-setting film on AI and empowerment. Then, the Hero Booth interviews captured attendee reflections. We used these interviews to produce a closing film that reinforced the event’s themes and celebrated the impact of delegates’ work.
By asking all participants the same 3–5 questions, we created a series of FICO World Intelligence Hero interviews from a single session. Consequently, dozens of delegates could appear across multiple edits, providing content for social media and ongoing engagement. The careful editing, music, and sequencing highlighted human expression and made complex topics relatable.
Impact and Results
The Hero Booth transformed delegates into spokespeople and ambassadors. These films strengthened engagement, increased social sharing, and showcased innovation-driven work. Overall, the series demonstrates how human-focused storytelling can extend an event’s reach and give technology a relatable, authentic voice.