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We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.
Taking place at the highly glitzy Fontainebleau Hotel, Miami Beach, this year’s FICO World conference went with a bang. This film looks at what happened on day two of this Big Data conference that looked at the future of AI in business, with Garry Kasparov as their keynote speaker.
Making full use of a nifty little DJI Spark drone and a roving reporter working the field, we filmed, edited and delivered this piece to kick off the following day’s events in style.
This was just one of several other pieces of content produced and used during the event to drive engagement and extend the experience beyond the three days of craziness.
Clients want to get the best ROI possible and that’s something we want to provide in all the work we do. Take our client FICO for instance. Along with comprehensive coverage of their FICO World events, we produce testimonial films that highlight the technology FICO provide to their clients including the benefits it brings to the business. Filming on site (turning a hotel room into a studio), we interviewed 15 senior representatives of some of the biggest global brands. This film focuses on Cencosud, a Latin American retailer that uses FICO’s technology to improve their customer online experience. With 50% of Cloud Nine Media’s business including non-English speaking contributors, this film is just one of many examples of our multilingual capabilities.
As part of a suite of films to draw in the right type of candidate, FICO requested a day-in-the-life film to give candidates an idea of what it’s like to work in this highly pressurised and exciting environment.
Getting an insight into the day to day workings of a company is the best indicator of whether a candidate is going to sink or swim. Working on real time problems that could affect millions of people can put a lot of pressure on a young graduate so FICO wanted to convey both the challenges and the support system in place to help people flourish. To capture all of this Cloud9Media went undercover at their offices to show just what it’s like to work at FICO.
In the new tech world, the recruitment market is incredibly saturated, especially in Silicon Valley where companies like Google, Facebook and Uber are fighting to get the best talent. Drawing in the right candidate for a job is difficult, and so FICO commissioned a suite of films from us to do just that.
FICO were particularly interested in a film that spoke directly to the young tech market, so rather than just showing the polished corporate face of the company, FICO felt confident enough to say – here are our people and this is what they love. We spent four days behind the scenes of the company, a dynamic team working out of their San Jose office, to see what really goes on under the hood.
As part of our ongoing relationship with US Data Giants FICO, we created this film to attract talented millennials to their Graduate Recruitment Programme. FICO hires hundreds of new colleagues every year into dozens of locations around the world.