1

Strategy

It starts with social listening, understanding your marketing goals and helping you think how to use one film or a series to drive engagement across your chosen platforms, speaking directly to the right audience.

By having creative driven with the end viewer in mind, we can retrofit to make sure your film delivers on its goal, with a specific call to action.

2

Creative Concept

The next step is agreeing on a creative concept, which serves as the foundation for all creative decisions.

This is where we refine the messaging, theme, visuals, brand guidelines and other creative elements of the project in line with your communication goals, offering up a range of ideas to see what floats your boat.

A clear concept ensures that the finished product effectively engages the target audience, making the project memorable and impactful for both you and your audience.

3

Scripting & Copywriting

You’ve nailed down what you want to say and now need to find the perfect way to say it. Scripting and copywriting are central to crafting captivating content that tells an engaging story.

Our process starts with outlining a narrative, then drafting a story that translates seamlessly into video.

We combine creativity with meticulous attention to detail to ensure you tell authentic and engaging stories that truly resonate with your audience.

4

Filming

Lights, camera, action! Alright, it takes a little more than that.

Filming is the shortest and most adventurous stage of any production, but there are many legs beating beneath the surface to create the perfect scenario.

Our in-house team handles all logistics and filming, ensuring broadcast-quality filming worldwide.

We are also proud to have a network of highly talented crew members across the globe, who we work with either remotely or on location.

Above all we love interviewing: putting our subjects at ease, having natural conversations to evoke genuine responses.

And we ensure everyone leaves the shoot with smiles on their faces.

5

Editing

This is where the magic happens: we transform raw footage into a polished film. Our editing process is broken down into these key stages:

Edit Prep: Our in-house editors review all footage, interviews, and assets, creating a detailed overview of the materials available for the edit.

Sync Cut: The editor, producer, and director craft a narrative from interview soundbites, text on screen, or voice-over.

Rough Cut: We build the film with sequences, music, and additional assets, shaping the story in rough form to make sure it’s ticking all the right boxes. This is the stage where we can change editorial direction if needed; we understand it’s hard to know what you want till you actually see it.

Final Cut: After client approval, we apply colour correction, grading, sound design, and audio mixing to elevate the rough cut into a polished, cinematic film.

6

Graphics & Animation

A picture can tell a thousand words! Clever design can simplify complex ideas like nothing else. Graphics and animation turn intricate concepts, data, and information into clear, stylish and easily digestible content.

We collaborate with in-house animators and a diverse roster of freelance designers, illustrators, and animators to offer a range of styles that fit your needs perfectly.

7

Music

A good soundtrack is the foundation for a good film.

Whether it’s selecting the best music from stock libraries, or creating bespoke soundtracks in-house that drive the non-verbal queues, our understanding of music as artists brings value to any stories we tell.

8

Delivery

Films can be delivered in multiple formats according to your platform of distribution.

However our commitment goes beyond just delivering the finished film. No matter how exceptional the idea, script, or edit, its impact is limited without an effective distribution strategy.

We collaborate with brands and organisations to craft tailored delivery strategies, whether through online campaigns, high-profile event screenings, or PR-coordinated social media releases.

This is our final opportunity to leverage our expertise in helping you engage, mobilise, and grow your audience.

9

Training

With more and more organisations creating their own content in-house – mostly on a mobile phone – we offer training to give them support on how to plan, film and edit video content.

From scripting, to camera and interviewing techniques, to optimising your content for social media, we will equip your teams to go out and shoot for success.

“Thanks so much for yesterday, I think it will really re-energise our film making practice. It was just what we needed.” Eleanor Riley, Merton Council.