Customer Development

As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.


Costa Foundation: Champion Stories

The Costa Foundation is the charitable branch of Costa Coffee, but raises all of its money from customer donations to carry out transformative work abroad. This film looks at how this extraordinary work is helping some of the world’s most disadvantaged children to achieve a better foundation in life. Motivated with a desire to give back to the communities that grow our coffee beans, the Foundation’s dedicated Store Champions have developed innovative ways to raise awareness and money for the vital work of the Foundation – building over 90 schools and 750 classrooms in 10 different countries across the world. Despite the strain placed on collecting donations by the Covid-19 pandemic, the Costa Foundation is determined to involve customers even further in its journey, changing children’s education and ultimately their lives for the better.


Test and Trace Animation

Animation is a wonderful tool for getting messages across clearly and quickly. We’re very proud to have worked with FIND Diagnostics and Global Fund on this new project about the importance of testing in the fight against COVID-19.
In a short space of time we created this film to get the message across quickly and clearly to push COVID testing up the agenda.

Riding for the Disabled COVID Appeal

Charlotte, who could be considered severely disabled, had her life transformed by horse-riding and the therapy it provides. But Riding for the Disabled Association has now had to close all their riding centres. The future impact of COVID has more far-reaching implications that we could ever imagine.

We filmed Charlotte originally for a fundraising gala dinner, and decided to repurpose the edit for more wider and pressing appeal.

Remembering our filming experience with this sweet-natured girl and her un-bounding energy brings a smile to our faces.

Her mother, Helen Seth, said:

“I wanted to say a big thank you for the lovely video that you made of Charlotte for the RDA – it’s really lovely and captures Charlotte so well and really highlights her abilities. You were also really lovely with her during the filming process and we all enjoyed the day.”

You can donate to help save Riding for the Disabled here: www.justgiving.com/campaign/rdacovid19

 


BA Flying Start – The Power of Sport

This is a longer film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.


Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The ripple effect of our actions can have a wide-reaching impact.

This film is currently played 40 minutes before landing on all mid- and long-haul flights.

We also made an accompanying Longer Version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


Penguin Publishing Process Flagship

From seven interviews and seven sector videos, Penguin Random House asked us to compile a longer, all-encompassing film that could serve as a one-stop-shop for anyone wanting to know a little more about the publishing process. With minimal extra filming, we took our original content and created the perfect flagship for PRH. It gained more than 7,000 views within the first day of being posted on LinkedIn and aims to stand the test of time as guide to the inner workings at PRH.


The Making of an Audiobook

With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook. The brief was to give the viewer an inside look ‘behind the curtain’ and showcase the production process.

Shown at the annual conference showcasing the departments achievements the video was received so well it was marked as the highlight of the conference by the CEO of PRH.


The Making of a Unique Bookcase

Two days spent at the Isokon Plus workshop in Hackney Wick gave Cloud9Media an amazing insight in to the craftsmanship that goes in to producing this exclusive line of bookcases for Penguin Shop.

When shooting this film carpenter/craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. So we opted for using a beatbox soundtrack married with the sounds of the workshop, to reflect the balletic movement of working in rhythm.


Liam Brown: Welcome to Europe

Continuing our partnership with Marriott, Cloud9Media had the chance to make a film for Liam Brown, the new President and Managing Director in Europe for Marriott International, introducing himself to 43,000 associates.

Using a combination of fun, quick-fire questions and a more formal interview straight down the lens, we got to know Liam, from his vision for Marriott’s next chapter, to his guilty pleasures.

Working with a simple 3 person crew plus director, and the full participation of the fantastic St Pancras Renaissance hotel staff, we went to work capturing Liam in his element, doing what he does best – connecting with his people and bringing them together.