BA Flying Start 10th Anniversary

When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.

They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.


In The Field with Charlie Webster

To create video and photographic coverage for TV presenter Charlie Webster’s trip for the Malaria Must Die campaign, our Cloud9Media team spent a busy action-packed week in Western Uganda. In the process, Charlie saw with her own eyes how malaria impacts local communities, and came to terms with a fatal disease that she caught herself when cycling to the Rio Olympics in 2016 on a charity fundraising drive.

At the forefront of the fight against malaria, organisations like Malaria No More have always taken a bold controversial approach to their messaging to help it resonate with Western audiences. The aim of their campaigns is to bring home the reality that malaria is not something that happens elsewhere, but is affecting people everywhere. Increasingly, thanks to climate change, this includes areas of the world where malaria was once unheard of.

Using archival shots taken from Charlie’s broadcast career and stills of her hospitalisation, our team combined these with our own footage to show the background of Charlie’s journey. The result is a short film that captured the challenges she and other sufferers of malaria face, and how there is hope for the elimination of malaria.


Leadership Against Neglected Tropical Diseases

Sightsavers had originally wanted to invite three community medicine distributors form around Africa to speak at the launch of the Uniting to Combat Neglected Tropical Diseases Declaration, at the Natural History Museum in London, with the WHO and Gates Foundation amongst the delegates they wanted to communicate the success stories on the ground. However getting visas in such a short space of time ruled this out.

Wrangling with customs officers, visas and hugely long car journeys we filmed in Kenya, Uganda and Ethiopia over 10 days, where we travelled to the remotest regions to hear these people’s stories.

Hosted by Sightsavers and attended by over 200 people from across the pharma, donor and NGO sectors including the Gates Foundation and World Health Organisation, the film was used to launch a discussion on the importance of attaining the WHO 2020 goals for Neglected Tropical Diseases.


The Most Remote Corner of the Earth

In 2015, we were commissioned by Sightsavers to make a last-minute film in three countries in Africa: Ethiopia, Kenya and Uganda. Our brief: to look into the leadership built around the fight against Neglected Tropical Diseases. With footage captured on a chest-mount GoPro, we shot a ten-day trip that took us across Africa, and into the most remote corner of the Earth.

This film gives an insight into the packing, passports, shots, challenges and effort that goes into every Cloud9Media international trip.

 


Remote African Eye Surgery

With this film played at the United To Combat Neglected Tropical Diseases (UTCNTD) UN conference in 2015, we were proud to assist in providing this compelling story with a wider audience.

Charles and his remote eye surgery team (supported by Sightsavers and UTCNTDs) is on hand to find people with trachoma and transport them to the mobile eye surgery where they can be treated. A simple operation can be hugely effective, often restoring full sight. Equally importantly, health education work is being carried out in these regions to help prevention of trachoma, which is transmitted by flies, for future generations.

To film the story, we took a five-hour road trip from Nairobi to Kajiado County to work in dry and sometimes difficult shooting conditions. But it was truly inspiring to see the impact that this programme is having on individuals and families – people come in blind, and they leave with their vision restored. Thanks to the work of UTCNTDs, Sightsavers and The Queen Elizabeth Diamond Jubilee Trust, who support local healthcare teams, we think this is a truly awesome programme.