As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.