FICO Voices: Renitha

One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.

We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.

Here we hear the story of Renitha, Group Financial Compliance Officer at Liberty Holdings Ltd. She has an unwavering belief in fairness and making the world a better place, something that is facilitated by the pioneering software and expertise in AI that FICO provides.


FICO Voices: Suveer

One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.

We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.

Here we hear the story of Suveer, CEO at BluNOVA. He has a deep commitment to understanding the customer base in Africa and turning the continent into innovators, rather than consumers of technology, something that is facilitated by the pioneering software and expertise in AI that FICO provides.


FICO Voices: Sibulelo

One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.

We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.

Here we hear the story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank. His firm belief is in banking with a social conscience and helping individuals contribute to society themselves, something that is facilitated by the pioneering software and expertise in AI that FICO provides.


British Airways Flying Start 10th Anniversary

Cloud9Media have a long-standing video partnership with British Airways and Comic Relief, so when BA approached us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.

They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. We dove into both the Cloud9 and BA archives and put together a short, punchy video that holds nothing back in delivering the message.


Eddie Izzard: Marathon Man – Life on Robben Island by Mandela

Sometimes, we must draw hope from the most unlikely places. As part of his incredible 27-marathons-in-27-days challenge for Sport Relief, Eddie completed a marathon on Robben Island – where his hero Nelson Mandela was imprisoned for 18 years.

In this moving film, Eddie uses Mandela’s own words to describe the isolation and grinding routine of prison life. Yet, even in this bleak environment, the prisoner never gave up.

“I learned that courage was not the absence of fear, but triumph over fear,” Eddie narrates. Sharing one of the most poignant moments in Eddie’s epic journey, this film is also a moving tribute to the great man who inspired it.

Cloud Nine Media: Every thousand miles begins with a production meeting

From Mthatha (the birthplace of Nelson Mandela) to the finishing line in Pretoria, Cloud Nine Media documented Eddie’s incredible journey every step of the way. Series Producer Steve Maud worked with Director of Photography Aaron Witchard to deliver daily content for BBC3’s new exclusively online channel on behalf of Lion TV.

Filming, editing and uploading over 100 short films in less than a month required absolute focus, logistical precision, and not a little stamina of our own. Eddie’s run captured the public’s imagination and raised more than £1 million for Sport Relief.

“Filming this day was an experience I’ll never forget,” says Steve. “It’s such an incredible story, we decided to use Mandela’s own words to capture that sense of history.”


BA Flying Start – The Power of Sport

This is a longer film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.


Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The ripple effect of our actions can have a wide-reaching impact.

This film is currently played 40 minutes before landing on all mid- and long-haul flights.

We also made an accompanying Longer Version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


The Birth of Surfers Not Street Children

As part of our long-standing relationship with British Airways’ Community Investment team, Cloud9Media spent time in Durban, South Africa with Tom Hewitt and his crew of ex-street kids now-surfing professionals know as Surfers Not Street Children. Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that can engage young street-children and give them some life-changing guidance can making a huge impact. Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One requested a coffee with seven sugars which probably contributed to the general energy level.


Ikhaya Labantwana: The Story of a Rural Montessori Pre-School

In the UK a Montessori education is usually only accessible to those that can afford it. Thanks to Sustainable Coffee Bay, Ikhaya Labantwana offer free Montessori education to a remote community in Coffee Bay, South Africa.

This Cloud9Media passion project was a chance see life through the eyes of the local children, witnessing the amazing impact this very alternative education method can have, giving them confidence, independence and hope for the future.


Flying Start: South Africa

In our latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town. All storyboards went out the window when faced with toddlers on the loose; that energy was manifest in the film!