BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


Prince Harry Visits Rio

It’s not often we get a chance to go to Rio de Janeiro and film a member of the Royal Family.

As part of Sport Relief 2012 and our ongoing relationship with Comic Relief, we went on a whistle-stop tour with Prince Harry, Duke of Sussex, as he took part in a fun run along Copacabana beach, and visited some of the projects that have benefitted from Sport Relief donations. With the international press eagerly awaiting footage of the day, our brief was to pull together a press kit that would appear on news outlets across the UK that evening.