Hannah Waddingham: Justice4Windrush social edit

Emmy Award-winning actress Hannah Waddingham uses her voice and platform for social change, standing in solidarity with the Windrush campaign.

Having grown up in an ethnically diverse environment Hannah is passionate about standing against racism. Hannah is dedicated to raising her daughter with empathy and kindness while ensuring she learns about the history of racial injustice in the UK. Recognising the necessity of formal education on this subject in schools, she is committed to promoting awareness.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, our historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Glenda Caesar: Justice4Windrush social edit

After spending the majority of her life in the UK and dedicating over 20 years of service for the NHS, Glenda Caesar was wrongfully terminated and told she no right live and work in the UK.

One of her sons’ citizenship status was also wrongfully rejected. Glenda was forced to forced to rely on her children for financial support as she was unable to work and had lost access to benefits. The immense amount of pressure and burden that Glenda suffered led her to feeling suicidal. It was only after revealing her story to the media and general public that the Home Office rectified her and her son’s citizenship status. Glenda is a supporter of the Justice4Windrush campaign who continues to use her voice in the fight for justice for the Windrush generation and their descendants.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Jay Blades MBE: Justice4Windrush social edit

Having struggled through racism, poverty and dyslexia Jay Blades MBE has risen to become one of the UK’s most recognised TV presenters and furniture restorers. It’s perhaps no coincidence that his belief in the restoration of objects stems from a belief that humans too can be repaired, fixed and rejuvenated.

Growing up in the working class area of Hackney in London, he first experienced racism at school and has since gone on to champion black artisans and act as a mentor whose example opens up paths for those who have historically been excluded. Using his profile as a prominent personality, Jay Blades has supported and stood in solidarity with the Justice4Windrush campaign.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Justice4Windrush: Behind The Scenes

The Justice4Windrush story is one of the most important we’ve ever told.

It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.

From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.

They came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.

The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.

The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.

To show your support for Justice4Windrush, sign the open letter at justice4windrush.org

And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.


Justice4Windrush: Trailer

Bringing people together to raise awareness around the injustice experienced by victims of the Windrush Scandal has been a deeply moving project, and one close to our hearts.

What began as a conversation between our MD, Steve Maud, actor Colin MacFarlane and long-time collaborator Annie Lennox became Justice4Windrush – a campaign whose time had come.

Our idea was to bring the great and the good from the music industry, theatre, film and the law profession together, to get the message out there to as many people as possible.

The Windrush scandal has affected so many that we received a wonderful response – and importantly, we were also able to connect with the many people whose lives have been directly, and disastrously, impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time, to share their story.

Thanks go out to all who’ve supported and contributed to telling this important story.


Justice4Windrush Film: ‘Why’

Creating this Justice4Windrush film has been an amazing journey for us. It’s also a testament to the power of film.

In 2012 the UK government introduced the Hostile Environment policy that saw over 16,700 British citizens from the Caribbean who arrived during the Windrush era mis-classified as illegal immigrants. The fallout was huge and continues today – affecting not just the original immigrants, but also their descendants who have only ever known life in this country.

Our Justice4Windrush film started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, it grew to become a fully-fledged campaign concept brought together through film. We put the call out to celebrities and the Windrush community, bringing them all together for the first time in a show of solidarity designed to raise awareness and hold the UK government to account for the injustice experienced by victims of the Home Office’s Hostile Environment Policy.

The result is our film, which has gathered support from a list of contributors that includes some of the most prominent figures in music, theatre and the legal profession, in addition to Windrush activists who have long called for redress. Beyond this high-profile list of contributors, our film also saw us bring some of the most talented filmmakers in the UK get on board to add their skills.

Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega and Cashh, as well as many others.

In giving these stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

Our Justice4Windrush film may be out there now, but the story is not over: the fight for justice continues.

To get a glimpse of how this film came together behind the scenes, watch our BTS film here.


Cloud9Media: The Journey

In this fast-evolving world of digital, geo-political and environmental change, there’s never been a greater need to align ourselves, make better use our resources, and make changes in our lives for the most positive outcome for people, purpose and planet.

Our belief is that through the power of film and the creative experience, we can bring people together, find meaning, and shine a light forward so that we can be better at what we do, as individuals, and as a society.

By sharing common experiences, shared feelings and best practices through authentic storytelling, we can help each other toward a brighter future.

We’re here for the journey – and we invite you to join us.

 


A Dream Factory In India

The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.

With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.

This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.

Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.


SINE Digital: Passion For Creativity

Filmed in one week from inquiry to delivery, this high-energy film was designed to capture the vibrant staff and spirit of creative industry marketing agency SINE Digital.

With brand films that have a high volume of staff playing a part, we can start to find the common denominators and get a real picture of a business based on its employees. They say there’s no better advertising than happy customers, and the same applies to companies: there’s no greater advocate than your own people.

Tuesday we got the call, Wednesday we dropped by for a recce to meet the team, scope out good filming spots and get a sense of the company. With a quick script and brief created there and then with the client, we got our in-house team to prep the kit for filming the next day.

Co-ordinating our day to capture some key team moments that could speak about the true dynamics behind the business, we set up an interview area upstairs. This gave everyone the same platform to speak from the heart, and helped reduce setup times. We then had a second camera operator downstairs capturing key moments of the business day using a range of camera setups.

Finally we dived into a mammoth edit, transcribing 25 interviews, selecting the best bits, intercutting them to tell a story, choosing the right music and all the time working closely with the client to fine-tune the messaging and show SINE at their best.

The result is an authentic snapshot of the culture of a great company.


Hammersmith & Fulham: Green Investment Social Edit

Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority. But that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.

To help the council reach as many people as possible, we were brought on board to create a short film. This film unpacks their Green Investment climate bond initiative, and to provide additional visibility, we offered three impactful social media edits for their various channels.

Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.

About the Hammersmith & Fulham Green Investment initiative

This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To find out more about this ambitious project, and how we apply our skills to climate action storytelling, read our article here.