Normalise: Behind the Scenes

When we got the call to make a film about normalising testing for COVID-19 around the world, we leapt to the challenge. Storyboarding, working with three filming crews (including actors, locations, costume etc..) in India, Estonia and Kenya we filmed a series of sequences to highlight what life could be like if we all knew our status at any given moment in the day.


OptiDx and the Importance of Diagnostics Networks

As digital transformation extends its impact around the world, innovation in data management means that low and middle-income countries have a chance to make better use of scant resources.

FIND (Foundation for Innovation in New Diagnostics) have been our pandemic partners – our challenge has been to make the complicated world of diagnostics accessible to all.

Using remote crews to film Zoom-led interviews and working alongside Infinity Communications, we made this film to be shown across the world.


Two Children, One Disease

This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme. Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart – and the parent in all of us.

Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.