Hammersmith & Fulham: Green Investment Social Edit
Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority – but that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.
To help the council reach as many people as possible, we were brought on board to create a short film that unpacks their climate bond initiative – and to provide additional visibility, we offered three impactful social media edits for their various channels.
Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.
About the Hammersmith & Fulham Green Investment initiative
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
Hammersmith & Fulham: Investing In Community
Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.
When they asked us to help them gather support for their “climate bond” – their new financial initiative, we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs, and many of our team members live in the borough.
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.
Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!
Mectizan Donation Program: Total Coverage
This film is part of a larger series we produced for the Mectizan Donation Program in which we detail the full history and journey of Mectizan pills. From the initiation of testing Ivermectin as a treatment for Onchocerciasis and on to the rollout of its distribution across the world, the series shares the success of a simple yet effective way to bring life-changing results to many millions of people worldwide.
In this, the 3rd film of the 5-part series, we highlight the pivotal role of Community-Directed Distributors. These volunteers ensure that members of their communities have constant access to treatment for Onchocerciasis and Lymphatic Filariasis, and reach some of the most remote parts of their countries in order to ensure these diseases can be eliminated.
We treated this particular episode like an action film, where CDDs are our hero. With fast and engaging montages we wanted to make sure the viewer is as impressed with these volunteers work as we are.
Be An Intelligence Hero
We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.
The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.
We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.
It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.
This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.
The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.
These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.
We wish more businesses and networks would use this creation to capture their ecosystem.
The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.
The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.
It’s what we’re all about: truth & magic.
Raising Awareness: Prof. Michelle West
Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.
Deluxe Coffeeworks London
Capturing the unique spirit of a vibrant local independent business in a short film of 1 minute is no mean feat – but with this film for Deluxe Coffeeworks London, we think we nailed it.
Providing Londoners with a warm welcome and superb daily-roasted coffee, Deluxe Coffeeworks are a South African coffee shop group who opened up a London shop and roastery in 2022.
Being newcomers to the London coffee scene, the business was looking to communicate the uncompromising quality of the coffee and the chilled open vibe, so iconic of Cape Town. The film is the result of our team’s tour of the roastery, and in depth interviews with the founders, and some of their customers.
Created for social media, this is an example of how our approach to film production combines truth and magic to create an impactful profile piece that captures the spirit and ethos of a brand.
Raising Awareness: Louise’s Story
The third of our 6 case studies for Blood Cancer UK, in which we meet Louise who is in remission from Hodgkin lymphoma. Louise underwent 20 months of treatment including a bone marrow transplant and chemo – but had her diagnosis not been delayed, she may have received the appropriate treatment sooner. This is why Louise advocates for prompt diagnosis.
Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.
The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.
*Little-known fact: 31% of people with blood cancer have to visit to their GP three or more times before being diagnosed. Louise’s delayed diagnosis led to complications with her treatment, and she’s not the only one.
Digital Jane: Mortgage Originations
The original series created for FICO was so successful, we were commissioned to make a second series, helping script storylines that reflect the opportunities that FICO’s technology provide to customers and their consumers.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters.
This film is featured on the FICO website, and this series was the ‘talk of the town’ at FICO World 2023, has become a great sales tool for FICO and has helped their software engineers appreciate the impact their work is having on the business.
The Big Walk: Man V Horse
One of a series of Big Walk events hosted by The Eden Project’s Eden Communities initiative.
We love films that give us a chance to really capture good things going on and try and drive changed as a result.
This was shot in the Llanwyrtyd Wells area of Wales, where Big Walk supporters took part in a slightly unusual race. Instead of competing against each other, the competitors in this race would be (as the event is titled) Man V Horse. Though just a bit of fun for the runners and riders, for the town it’s a vital occasion on which much-needed funding is raised by the over 1000 attendants that participate.
This film is part of a wider series of daily updates in which we followed walkers from London, Cornwall, Wales, Scotland and Ireland, journeying with them as they connected with local projects and communities along the way to shine a light on the amazing works people are undertaking around our country. The full team involved shooting with a director, on-site editor, producer, photographer, PR and a daily social media push to drum up interest and grow audiences in this important project, as part of Eden communities’ wider projects that still run today.
Sponsorship from Renault.
FIND Manipur: A Life Turned Around
Diagnostics are essential when it comes to improving the lives and health of populations. In this film we follow the story of Subash, a young man from Manipur, India whose Hepatitis C diagnosis helped him turn his life around.
Subash is a beneficiary of CoNE, a program that helps people with addiction get screened for Hepatitis C. Once Hep C is detected, beneficiaries are offered treatment and help to overcome addiction. The success of this program lies in the fact that volunteers and and professionals working in the program are former addicts themselves, and treat all beneficiaries with the respect and humanity they deserve.
FIND works with local organisations in Manipur to provide diagnostics in hard to reach areas of India. The result is a network of health professionals, volunteers, and community members that have access to faster, and easier method of diagnostic and are able to utilise them to improve the general health of hard to reach populations.