Hammersmith & Fulham: Investing In Community
Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.
When they asked us to help them gather support for their “climate bond” – their new financial initiative, we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs, and many of our team members live in the borough.
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.
Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!
Raising Awareness: 6 Reasons Why
As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”
These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.
FICO World ’24 Event Promo
Raising Awareness: Prof. Michelle West
Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.
The Anatomy of Implementation
Software implementation might not sound exciting, but the people who make it happen certainly are!
As a showcase of company culture, this was a great opportunity to capture the passion of their team when describing this important part of what defines them as a business.
Fighting the Good Fight
Credit Bureau APC Intelidat helps the Panamanian banking industry fight the good fight when it comes to financial crime. With more than half a billion transactions checked for unusual behaviour every day, the success of APC’s contribution is based on its strong partnership with FICO.
In this short film we got to the heart of that relationship to put the spotlight on a partnership that serves as a powerful testimonial.
This film was created as part of a series of testimonials shot over two days in a bespoke studio set up at FICO World. Setting up a studio in one place and capturing a variety of content is a great way to maximise ROI at an event, while experts gathered in one place – and means less disruption when compared to trying to achieve the same in a workplace. An additional benefit of a temporary studio set up at an event is that the same film team would be on hand for all recordings, making for a more consistent look and feel for the full suite of assets generated.
To see how we help FICO achieve excellent ROI on their annual event through the various assets we provide, take a look at our ‘How We Did It’ summary.
The Power of Partnership
Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.
Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.
Role of Public Health Informatics
When it comes to making films for our clients, getting to the heart of what makes them tick plays a central role within the narrative, helping us communicate the essence of what they do.
Fronted by the Public Health Informatics Institute‘s Executive Director, Vivian Singletary, this film delves deep into the company’s purpose whilst explaining their role in providing access to health informatics (the study of methods that help process & distribute patient data) so that public health professionals can improve lives.
FICO Q&A chats
Lack of travel during the pandemic forced us to develop new ways of working and with great success: accessibility and speed gave rise to a whole new way of delivering content, redefining the way our clients could communicate.
When using a crew wasn’t feasible, we had to come up with a way of creating content that was more engaging than the typical video call apps. With this in mind, we created these 2-way chats, recorded using Riverside. The result was these FICO Q&A Chats, which brought people together, even when apart.
The platform proved extremely useful in providing great industry insights which served as powerful assets that form part of an employer brand strategy. In fact they’ve become so popular that other clients have started to commission us to make these videos when budgets are tighter and fast turnarounds are needed.
Digital Jane: Consumer Perspective
Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.
This series now enjoys pride of place on the FICO website.