Task Force For Global Health: 40 Years Of Impact

Distilling the celebrated 40-year history of the Task Force For Global Health – a groundbreaking global organisation – into a short form documentary is no small feat. Doing so involves an assessment of a large archival body of films and the development of a narrative arc that shines a light on the subject’s history, highlights, and achievements.

In 1984 Dr. Bill Foege, Mr. Bill Watson and Ms. Carol Walters (all former colleagues at the Centers for Disease Control) gathered around Watson’s kitchen table to formulate a plan that would change the lives of millions of children by eliminating diseases such as polio, measles and diphtheria. The result was The Task Force For Child Survival, which grew to become the Task Force For Global Health. As the organisation has grown to address the health needs of populations around the world, it has achieved incredible success through the rollout of programmes that have become the gold standard for disease intervention worldwide.

Through a carefully curated selection of historical footage and interviews with the Task Force’s founders, our film distills this impressive 40-year legacy into 7 minutes. The result is a film that details how the organisation has grown to become a leader in global health that has solved some of the toughest health challenges we face, on a scale never accomplished before.

This film was the key presentation at the Task Force For Global Health’s 40th anniversary event, held at their headquarters in Decatur, Georgia, USA.

To see more on our approach to short form documentary films, read this article on how we develop a narrative arc that enables us to incorporate a great deal of detail and history into a short film.


FICO World 2025 Promo

One of the key pieces of content we create for FICO’s annual global event is a FICO World promo for the following year.

Consisting of highlights from the current event (edited on site), the promo showcases the variety and impact of FICO’s technology sessions and seminars in a very short edit that packs a punch. It’s usually the last piece of content attendees watch and a lot rides on its impact – more of that later…

This year we wanted to do something different with the FICO World promo that drew on our creative thinking and was more than just a summary of the event. But that meant planning well in advance so that the edit could be storyboarded and discussed with the client to get their approval – and often get them excited too. Happy clients tend to become more collaborative after all.

Designed to connect all the touch points of the event for viewers, we achieved this by showcasing a customer’s journey. From registration to main stage, to technology sessions and through to the big event parties, the promo used creative transitions to get from one place to the next. Less is often more – and this means every second of the edit has to justify itself.

The promo not only completes the event on a high note, but has a commercial value too. Over the longer term, the promo will continue to provide additional value from being shared out on social media channels, enabling FICO to prolong awareness and engagement. It will also include a registration code for next year’s event whereby early bird registration will provide a discount and help our client forecast attendee numbers for next year. That’s a great way of getting a return on investment!


FICO World 2024 Event Opener

As the film partner for each year’s FICO World – the world’s leading data science and decisioning event – one of our many deliverables is the creation of the event opener. It’s this film that sets the theme, tone and spirit of the event at the start of a busy week.

As a London-based film production company, it was a real feather in our cap when we were brought on board for the first time as film partner at FICO World in San Diego in 2014. Applying our skills at the world’s largest gathering of data analytics and business decisioning experts offered us an opportunity to spread our wings in a host of new ways.

This year was the biggest FICO World yet for us, with a team of 17 crew on the ground for an action-packed week delivering a wide range of assets, including the event opener.

This film, along with ‘The Age Of Applied Intelligence‘ and ‘Be An Intelligence Hero‘, marks the conclusion of a three-year narrative arc for the event opener, which frames attendees as financial empowerment heroes, whose work using the FICO Platform has the potential to revolutionise how consumers are able to access credit. Using this uniting theme in the event opener film has been of great benefit to the client, as it shines a light on the work their customers do whilst highlighting the innovation that drives FICO‘s decisioning software.

This year also marks our 10th anniversary as the nominated film partner to FICO’s flagship event, with this year seeing us return to San Diego, where our role in the event all began for us back in 2014!


Justice4Windrush Behind The Scenes

Providing an insight into a solidarity campaign, our Justice4Windrush behind the scenes film is a glimpse of how one of the most important stories we’ve ever told came together.

It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.

From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.

As shown in our Justice4Windrush behind the scenes film, they came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.

The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.

The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.

To show your support for Justice4Windrush, sign the open letter at justice4windrush.org

And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.


Justice4Windrush: Trailer

Bringing people together to raise awareness around the injustice experienced by victims of the Windrush Scandal has been a deeply moving project, and one close to our hearts.

What began as a conversation between our MD, Steve Maud, actor Colin MacFarlane and long-time collaborator Annie Lennox became Justice4Windrush – a campaign whose time had come.

Our idea was to bring the great and the good from the music industry, theatre, film and the law profession together, to get the message out there to as many people as possible.

The Windrush scandal has affected so many that we received a wonderful response – and importantly, we were also able to connect with the many people whose lives have been directly, and disastrously, impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time, to share their story.

Thanks go out to all who’ve supported and contributed to telling this important story.


Hammersmith & Fulham: Investing In Climate Resilience

Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.

When they asked us to help them gather support for their ‘climate bond’ project – their new financial initiative – we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs about the planet, and many of our team members live in the borough.

This new investment opportunity allows the local community to fund climate and ecological projects in Hammersmith & Fulham. By aiming to raise up to £5 million over the next few years, this is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.

Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!

As of 7th February, the first round of funding for Hammersmith & Fulham Council’s Green Investment fund closed ahead of schedule, as it reached its target of raising £1million for green infrastructure projects. Congrats to all at the Council – we’re thrilled that such a great initiative has generated so much interest, and that our film has played a central role in helping raise awareness, and funding.

Our films now play a key role in the commencement of the second round of funding, which kicked off on March 4th.

To find out more about how we achieved this low-emissions film shoot, read our Sustainable Film Production article.


Raising Awareness: 6 Reasons Why

As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals. All of them, in their own way, are involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”

These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May. The purpose of the campaign was to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.


FICO World ’24 Event Promo

While an event might only last a day or two, the experience of the attendees is timeless, providing the best proof of success.

Every year, FICO World brings a wide range of business innovation and data science experts together under one roof. As the media partner of choice for the last 10 years, they turned to us when they wanted to showcase the variety and impact of their technology sessions and seminars, and to explain how it informs and benefits their customers, clients and attendees.

Armed with multiple cameras and thought-provoking Q&As throughout the weeklong event, we collated and pieced together this film for them from FICO World ’23, to advertise for their next event in 2024.

Capturing the insights, the spirit and the milestones of an event is the next logical step towards retaining customers and growing interest in future events.

Raising Awareness: Prof. Michelle West

Michelle West, Professor of Tumour Virology at University of Sussex has unique insights into the low profile and splintered perception of blood cancer.

Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.

The series is featured on Blood Cancer UK’s website and was shared on the organisation’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.

 

 


The Anatomy of Implementation

Software implementation might not sound exciting, but the people who make it happen certainly are!

We spent a couple of days bedding down with some of the world’s brightest programmers to see what it takes to get complex software that can decide people’s financial outcomes to run flawlessly on multi-million pound financial platforms. The result is this candid look into the world of C&R Software, which reveals how their team’s dedication and use of innovation have enabled an impeccable track record of delivery of software implementation.

As a showcase of company culture, this was a great opportunity to capture the passion of their team when describing this important part of what defines them as a business.