A Dream Factory In India

The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.

With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.

This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.

Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.


SINE Digital Brand Film: Passion For Creativity

Our SINE Digital brand film was filmed in one week from inquiry to delivery, this high-energy brand film was designed to capture the vibrant staff and spirit of creative industry marketing agency.

With brand films that have a high volume of staff playing a part, we can start to find the common denominators and get a real picture of a business based on its employees. The result is genuine advocacy for the brand itself, and the ethos that drives it. They say there’s no better advertising than happy customers, and the same applies to companies: there’s no greater advocate than your own people.

Tuesday we got the call from SINE Digital for a brand film, Wednesday we dropped by for a recce to meet the team, scope out good filming spots and get a sense of the company. With a quick script and brief created there and then with the client, we got our in-house team to prep the kit for filming the next day.

Co-ordinating our day to capture some key team moments that could speak about the true dynamics behind the business, we set up an interview area upstairs. This gave everyone the same platform to speak from the heart, and helped reduce setup times. We then had a second camera operator downstairs capturing key moments of the business day using a range of camera setups.

Finally we dived into a mammoth edit, transcribing 25 interviews, selecting the best bits, intercutting them to tell a story, choosing the right music and all the time working closely with the client to fine-tune the messaging and show SINE at their best in a brand film that captures the vibrant energy of the company.

When you’ve a room filled with enthusiastic employees who’re eager to share their love of the company they work for, it really shows when they shine on camera!


ALMA Rwanda: Integrated Scorecard

Our longstanding client the African Leaders Malaria Alliance (ALMA) introduced its scorecard system in Rwanda in 2017, to help tackling the challenge of Neglected Tropical Diseases (NTDs) that was burdening the country.

Having obtained encouraging results, the charity decided to produce a short film to encourage key decision makers in other African countries to adopt the scorecard.

ALMA had obtained hours of interview and b-roll rushes that were locally shot, and asked us to use our narrative and editing skills to produce this 3-5 minute long film.


Biodiversity: Levelling The Playing Field

Biodiversity and access & benefit sharing expert Bupe Mwambingu from Basecamp Research reached out just a few days before flying to the UN Biodiversity Conference (COP 15).

As a purpose-driven organisation in service of a thriving future for our planet, we jumped on the opportunity to satisfy our curiosity and better understand one of COP’s hottest issues.

With no brief but a fascinating interview, we decided to apply our formula of truth & magic to building a short story from Bupe’s best soundbites and relevant b-roll footage, plus some well-chosen music, to make it relatable and increase its emotional power.

These are the stories the world needs to hear now – and we’re here to tell them.


A Romp Through Decades of The Office

In 2018, Marriott International went into a huge renovation of their Fetter Lane office. To engage associates around this hugely exciting development in the company’s story, Marriott’s communication team tasked us with creating a light-hearted teaser.

We wrote a poem, worked with a celebrity Voice Over artist and plundered the archives to create this punchy piece that’s a romp through the decades of office life.


FIND: Diagnostics Gaps

With diagnostics being essential in the delivery of healthcare, gaps in diagnostics prevent people from accessing the care they need. By accelerating access to testing globally in LMICs, FIND is closing these diagnostic gaps and transforming the lives of millions of people.

This film is a great example of the use of a combination of animation, stock and on-location footage. The result is an impactful short explainer that provides a clear overview of what can be a complex subject.


Role of Public Health Informatics

When it comes to making films for our clients, getting to the heart of what makes them tick plays a central role within the narrative, helping us communicate the essence of what they do.

Fronted by the Public Health Informatics Institute‘s Executive Director, Vivian Singletary, this film delves deep into the company’s purpose whilst explaining their role in providing access to health informatics (the study of methods that help process & distribute patient data) so that public health professionals can improve lives.


FICO Q&A chats

Lack of travel during the pandemic forced us to develop new ways of working and with great success: accessibility and speed gave rise to a whole new way of delivering content, redefining the way our clients could communicate.

When using a crew wasn’t feasible, we had to come up with a way of creating content that was more engaging than the typical video call apps. With this in mind, we created these 2-way chats, recorded using Riverside. The result was these FICO Q&A Chats, which brought people together, even when apart.

The platform proved extremely useful in providing great industry insights which served as powerful assets that form part of an employer brand strategy. In fact they’ve become so popular that other clients have started to commission us to make these videos when budgets are tighter and fast turnarounds are needed.

 


W1N as one

It’s amazing what can be done with remote Riverside meeting links and some good production these days.

Working with our resident in-house producer, Nat Low, we captured the winning spirit that drives FICO‘s salesforce, to be shown at an all-staff event.


Costa Foundation: More Than Coffee

*** Shortlisted as a Finalist in the Smiley Charity Film Awards 2023 ***

The Costa Foundation is the charitable branch of Costa Coffee, but raises all of its money from customer donations to carry out transformative work abroad. This film looks at how this extraordinary work is helping some of the world’s most disadvantaged children achieve a better foundation in their lives.

Motivated with a desire to give back to the communities that grow our coffee beans, the Foundation’s dedicated Store Champions have developed innovative ways to raise awareness and money for the vital work of the Foundation, building over 90 schools and 750 classrooms in 10 different countries across the world.

Despite the strain placed on collecting donations by the Covid-19 pandemic, the Costa Foundation is determined to involve customers even further in its journey and purpose, changing children’s education and ultimately their lives for the better.