BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


BA Flying Start: Ghana

Flying Start is the global charity partnership between British Airways and Comic Relief that helps people in the UK and around the world to have the best possible start in their lives.

To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.

Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.

With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!


BA Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact and serve the purpose of changing lives for the better.

This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.

We also made an accompanying longer version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


Community Investment – The Sheldrick Wildlife Trust

They say never to work with children or animals. With baby elephants being over-friendly (and boy do they push!) filming at the Sheldrick Wildlife Trust was no exception. Thankfully British Airways use their network of people, planes and goodwill to bring help to orphaned elephants in Kenya. It’s reassuring that large corporations can use their core skills to help more than just passengers.

An experience never to be forgotten.


Community Investment: The One Brand

Travelling for 2 days over miles of bumpy road to the most remote part of Northern Kenya, Turkana was well worth it just to witness the power of corporate charity partnership. Our focus on this film trip was to share how, with the help of British Airways flying out water pump parts, community investment by the One Brand has helped provide clean drinking water to isolated communities affected by drought and war, giving them the chance to live fulfilling and happy lives.

Our relationship with the One Brand has continued to this day.