Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The ripple effect of our actions can have a wide-reaching impact.

This film is currently played 40 minutes before landing on all mid- and long-haul flights.

We also made an accompanying Longer Version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


Flying Start: South Africa

In our latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town. All storyboards went out the window when faced with toddlers on the loose; that energy was manifest in the film!


Community Investment – The Dafne Sheldrick Trust

They say never to work with children or animals. With baby elephants being over-friendly (and boy do they push!) filming at the Daphne Sheldrick Wildlife Trust was no exception. Thankfully British Airways use their network of people, planes and goodwill to bring help to orphaned elephants in Kenya. It’s reassuring that large corporations can use their core skills to help more than just passengers.

An experience never to be forgotten.


Community Investment: The One Brand

Travelling for 2 days over miles of bumpy road to the most remote part of Northern Kenya, Turkana was well worth it just to witness the power of corporate charity partnership. With the help of British Airways flying out water pump parts, the One Brand have been providing clean drinking water to isolated communities affected by drought and war, giving them the chance to live fulfilling and happy lives.

Our relationship with the One Brand has continued to this day.