In 2012, our creative director had the chance to spend a week in Malawi with Annie Lennox, as she went to visit some of the projects supported by her foundation, SING.

Mary’s Meals are a large NGO providing daily porridge to thousands of children across Africa. This allows them to concentrate and draws them to school, helping create brighter futures.

Charlotte could be considered severely disabled, but her life was transformed by horse riding and the therapy it provides. However, during pandemic lockdown, Riding for the Disabled Association had to close all of their riding centres. In the process, the future impact of COVID had more far-reaching implications that we could imagine.

We filmed Charlotte originally for a fundraising gala dinner, and decided to repurpose the edit for more wider and pressing appeal.

Remembering our filming experience with this sweet-natured girl and her un-bounding energy brings a smile to our faces.

Her mother, Helen Seth, said:

“I wanted to say a big thank you for the lovely video that you made of Charlotte for the RDA – it’s really lovely and captures Charlotte so well and really highlights her abilities. You were also really lovely with her during the filming process and we all enjoyed the day.”

We’re happy to share that our film played a role in the raising of £46,683 – and that the RDA has survived and continues to do great work.

In the UK a Montessori education is usually only accessible to those that can afford it. Thanks to Sustainable Coffee Bay, Ikhaya Labantwana offer free Montessori pre-school education to a remote community in Coffee Bay, South Africa.

This Cloud9Media passion project was a chance see life through the eyes of the local children, witnessing the amazing impact this very alternative education method can have, giving them confidence, independence and hope for the future.

Charity partnerships like The One Foundation and World Duty Free are incredibly powerful, helping raise millions of pounds for longterm causes like clean water.

We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. Through their efforts, lives are being changed for the better.

To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.