Annie Lennox & Mary’s Meals

In 2012, our creative director had the chance to spend a week in Malawi with Annie Lennox, as she went to visit some of the projects supported by her foundation, SING.

Mary’s Meals are a large NGO providing daily porridge to thousands of children across Africa. This allows them to concentrate and draws them to school, helping create brighter futures.

The organisation grew out of a charity called Scottish International Relief (SIR), which was set up after Magnus MacFarlane-Barrow and his brother Fergus took aid from their home in Scotland to Bosnia-Herzegovina, during the conflict in 1992. Mary’s Meals was then created in 2002 after Magnus visited Malawi during a famine and met a mother dying from AIDS. When Magnus asked her eldest son Edward what his dreams were in life, he replied simply: “I want to have enough food to eat and to go to school one day.”

Began by feeding just 200 children in Malawi in 2002, today Mary’s Meals feed 2,429,182 hungry children every school day across 18 countries.

 


Riding for the Disabled COVID Appeal

Charlotte could be considered severely disabled, but her life was transformed by horse riding and the therapy it provides. However, during pandemic lockdown, Riding for the Disabled Association had to close all of their riding centres. In the process, the future impact of COVID had more far-reaching implications that we could imagine.

We filmed Charlotte originally for a fundraising gala dinner, and decided to repurpose the edit for more wider and pressing appeal.

Remembering our filming experience with this sweet-natured girl and her un-bounding energy brings a smile to our faces.

Her mother, Helen Seth, said:

“I wanted to say a big thank you for the lovely video that you made of Charlotte for the RDA – it’s really lovely and captures Charlotte so well and really highlights her abilities. You were also really lovely with her during the filming process and we all enjoyed the day.”

We’re happy to share that our film played a role in the raising of £46,683 – and that the RDA has survived and continues to do great work.

 


Ikhaya Labantwana: The Story of a Rural Montessori Pre-School

In the UK a Montessori education is usually only accessible to those that can afford it. Thanks to Sustainable Coffee Bay, Ikhaya Labantwana offer free Montessori pre-school education to a remote community in Coffee Bay, South Africa.

This Cloud9Media passion project was a chance see life through the eyes of the local children, witnessing the amazing impact this very alternative education method can have, giving them confidence, independence and hope for the future.


Access to clean water in Kenya

Charity partnerships like The One Foundation and World Duty Free are incredibly powerful, helping raise millions of pounds for longterm causes like access to clean water in Kenya.

We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.

Thanks to bottles of One Water they sell at Gatwick, Aberdeen and Manchester airports, lives are being changed for the better as access to clean water becomes a reality.

The film was shown to all staff members of World Duty Free at their annual All Hands meeting to help contextualise where the money they raise through water sales goes.