FICO World 2024 Event Opener

As the film partner for each year’s FICO World – the world’s leading data science and decisioning event – one of our many deliverables is the creation of the event opener. It’s this film that sets the theme, tone and spirit of the event at the start of a busy week.

As a London-based film production company, it was a real feather in our cap when we were brought on board for the first time as film partner at FICO World in San Diego in 2014. Applying our skills at the world’s largest gathering of data analytics and business decisioning experts offered us an opportunity to spread our wings in a host of new ways.

This year was the biggest FICO World yet for us, with a team of 17 crew on the ground for an action-packed week delivering a wide range of assets, including the event opener.

This film, along with ‘The Age Of Applied Intelligence‘ and ‘Be An Intelligence Hero‘, marks the conclusion of a three-year narrative arc for the event opener, which frames attendees as financial empowerment heroes, whose work using the FICO Platform has the potential to revolutionise how consumers are able to access credit. Using this uniting theme in the event opener film has been of great benefit to the client, as it shines a light on the work their customers do whilst highlighting the innovation that drives FICO‘s decisioning software.

This year also marks our 10th anniversary as the nominated film partner to FICO’s flagship event, with this year seeing us return to San Diego, where our role in the event all began for us back in 2014!


A Dream Factory In India

The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.

With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.

This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.

Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.


Be An Intelligence Hero

We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.

The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.

We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.

It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.

This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.

The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.

These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.

We wish more businesses and networks would use this creation to capture their ecosystem.

The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.

The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.

It’s what we’re all about: truth & magic.


Join the Intelligence Revolution

Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.

Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.

In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”


FIND At A Glance

FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.

With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.


FICO World 2023: How we did it

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a particular function:

  • set the scene for the event
  • establish thought leadership
  • capture learnings and insights
  • explain use cases of the software
  • harness testimonials
  • celebrate the good times
  • secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

  • Live streaming
  • Delegate interviews
  • Onsite editing
  • Pop-up studios
  • Event summary & promo films
  • Licensed drone operation

As much as needed, as long as needed

Staying the course is what it has taken to see River Blindness, a remote neglected tropical disease carried by the bites of black flies, slowly becoming a disease of the past.

In 1987, Merck committed to donate Mectizan – as much as needed, for as long as needed – with the goal to help eliminate river blindness. To celebrate the Mectizan Donation Program‘s 35th anniversary we went through our archives of footage, some filmed by us, some by scientists many years ago, and worked with a South African graphics artist to tell the story of 35 years of progress towards eliminating one of the most robust diseases known to mankind.

With a bespoke composed soundtrack and in-house voice-over, we managed condense 35 years into a powerful 3 and a half minutes!

The film was shown at the annual Mectizan Expert Committee meeting in Malawi in 2022, and since was sent out by MSD CEO Rob Davis to all their staff.


Role of Public Health Informatics

When it comes to making films for our clients, getting to the heart of what makes them tick plays a central role within the narrative, helping us communicate the essence of what they do.

Fronted by the Public Health Informatics Institute‘s Executive Director, Vivian Singletary, this film delves deep into the company’s purpose whilst explaining their role in providing access to health informatics (the study of methods that help process & distribute patient data) so that public health professionals can improve lives.


The Age of Applied Intelligence

This film quite literally kicked off FICO World ’22 with a bang (watch it and you’ll understand why!). Telling the story of how revolutions throughout history have been a positive force for change with ‘Applied Intelligence’ (think of it as AI 2.0) being the most recent.

This film was created using voiceover, stock shots, sound design and graphics. The production had an international flavour using a graphics animator and voice over artist in South Africa, script writer in London and editor in the US.


Digital Jane: Consumer Perspective

Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.

Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.

This series now enjoys pride of place on the FICO website.