Hammersmith & Fulham: Green Investment Social Edit

Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority. But that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.

To help the council reach as many people as possible, we were brought on board to create a short film. This film unpacks their Green Investment climate bond initiative, and to provide additional visibility, we offered three impactful social media edits for their various channels.

Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.

About the Hammersmith & Fulham Green Investment initiative

This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To find out more about this ambitious project, and how we apply our skills to climate action storytelling, read our article here.

 


Hammersmith & Fulham: Investing In Climate Resilience

Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.

When they asked us to help them gather support for their ‘climate bond’ project – their new financial initiative – we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs about the planet, and many of our team members live in the borough.

This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.

Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!