FICO World ’24 Event Promo
Off The Grid Financing Solutions
As part of FICO’s global reach of partners, Círculo de Crédito was selected to talk about their experience in giving wider access to credit in a country like Mexico where many people are “off the grid”. As one of the fastest-growing credit bureaus in Mexico, CDC uses FICO‘s unique credit risk scores to boost financial inclusion helping an additional 20 million citizens access credit. Credit they wouldn’t normally get, transforming their lives as a consequence. This made it a story worth telling.
Be An Intelligence Hero
We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.
The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.
We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.
It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.
This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.
The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.
These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.
We wish more businesses and networks would use this creation to capture their ecosystem.
The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.
The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.
It’s what we’re all about: truth & magic.
Digital Jane: Mortgage Originations
The original series created for FICO was so successful, we were commissioned to make a second series, helping script storylines that reflect the opportunities that FICO’s technology provide to customers and their consumers.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters.
This film is featured on the FICO website, and this series was the ‘talk of the town’ at FICO World 2023, has become a great sales tool for FICO and has helped their software engineers appreciate the impact their work is having on the business.
Join the Intelligence Revolution
Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.
Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.
In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”
Breaking the Bias
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.
FICO World 2023 – How we did it
Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.
Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.
As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a unique purpose:
- set the scene for the event
- establish thought leadership
- capture learnings and insights
- explain use cases of the software
- harness testimonials
- celebrate the good times
- secure bookings for the following year
A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.
This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:
- Live streaming
- Delegate interviews
- Onsite editing
- Pop-up studios
- Event summary & promo films
- Licensed drone operation
Fighting the Good Fight
Credit Bureau APC Intelidat helps the Panamanian banking industry fight the good fight when it comes to financial crime. With more than half a billion transactions checked for unusual behaviour every day, the success of APC’s contribution is based on its strong partnership with FICO.
In this short film we got to the heart of that relationship to put the spotlight on a partnership that serves as a powerful testimonial.
This film was created as part of a series of testimonials shot over two days in a bespoke studio set up at FICO World. Setting up a studio in one place and capturing a variety of content is a great way to maximise ROI at an event, while experts gathered in one place – and means less disruption when compared to trying to achieve the same in a workplace. An additional benefit of a temporary studio set up at an event is that the same film team would be on hand for all recordings, making for a more consistent look and feel for the full suite of assets generated.
To see how we help FICO achieve excellent ROI on their annual event through the various assets we provide, take a look at our ‘How We Did It’ summary.
The Power of Partnership
Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.
Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.
FICO Q&A chats
Lack of travel during the pandemic forced us to develop new ways of working and with great success: accessibility and speed gave rise to a whole new way of delivering content, redefining the way our clients could communicate.
When using a crew wasn’t feasible, we had to come up with a way of creating content that was more engaging than the typical video call apps. With this in mind, we created these 2-way chats, recorded using Riverside. The result was these FICO Q&A Chats, which brought people together, even when apart.
The platform proved extremely useful in providing great industry insights which served as powerful assets that form part of an employer brand strategy. In fact they’ve become so popular that other clients have started to commission us to make these videos when budgets are tighter and fast turnarounds are needed.