BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


BA Flying Start: Ghana

Flying Start is the global charity partnership between British Airways and Comic Relief that helps people in the UK and around the world to have the best possible start in their lives.

To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.

Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.

With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!


BA Flying Start 10th Anniversary

When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.

They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.


BA Flying Start – The Power of Sport

This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.


BA Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact and serve the purpose of changing lives for the better.

This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.

We also made an accompanying longer version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


BA Flying Start: a £20 million celebration

The delivery of a project shouldn’t be the end of the road for your footage.

To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.

Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.


Prince Harry Visits Rio

It’s not often we get a chance to go to Rio de Janeiro and film a member of the Royal Family.

As part of Sport Relief 2012 and our ongoing relationship with Comic Relief, we went on a whistle-stop tour with Prince Harry, Duke of Sussex, as he took part in a fun run along Copacabana beach, and visited some of the projects that have benefitted from Sport Relief donations. With the international press eagerly awaiting footage of the day, our brief was to pull together a press kit that would appear on news outlets across the UK that evening.


Walliams Vs The Thames

David Walliams set himself the ambitious challenge of swimming the full length of the River Thames – all 127 miles of it – for Sport Relief in 2012.

The challenge for us was to film him in action (following in boat, on foot and by scooter). Over seven days, editing on the road, we produced daily video packages that were published on social and made available to news outlets to feature on the evening news.