BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


BA Flying Start: Ghana

Flying Start is the global charity partnership between British Airways and Comic Relief that helps people in the UK and around the world to have the best possible start in their lives.

To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.

Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.

With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!


BA Flying Start 10th Anniversary

When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.

They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.


BA Flying Start – The Power of Sport

This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.


BA Flying Start: The Ripple Effect

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact and serve the purpose of changing lives for the better.

This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.

We also made an accompanying longer version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.


The Birth of Surfers Not Street Children

As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.

Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.

Once we actually managed to get all the Surfers Not Street Children kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.

This film is another great example of how we approach the subject matter of our CSR film projects in a way that shines a light on the great work that some of the world’s leading brands are doing on the ground. By highlighting the purpose that drives these leading brands, our films showcase their philanthropy and the positive impact they’re having on communities around the world.


BA Flying Start: a £20 million celebration

The delivery of a project shouldn’t be the end of the road for your footage.

To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.

Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.


Community Investment – The Sheldrick Wildlife Trust

They say never to work with children or animals. With baby elephants being over-friendly (and boy do they push!) filming at the Sheldrick Wildlife Trust was no exception. Thankfully British Airways use their network of people, planes and goodwill to bring help to orphaned elephants in Kenya. It’s reassuring that large corporations can use their core skills to help more than just passengers.

An experience never to be forgotten.


Community Investment: The One Brand

Travelling for 2 days over miles of bumpy road to the most remote part of Northern Kenya, Turkana was well worth it just to witness the power of corporate charity partnership. Our focus on this film trip was to share how, with the help of British Airways flying out water pump parts, community investment by the One Brand has helped provide clean drinking water to isolated communities affected by drought and war, giving them the chance to live fulfilling and happy lives.

Our relationship with the One Brand has continued to this day.