Birmingham Walk Of Light
Working with Blood Cancer UK, we covered their large-scale Walk of Light event in Birmingham, which raises awareness about blood cancer by bringing together individuals, groups and families with shared values and experiences with the disease.
Taking place at night with supplied lanterns and many others decorated in lights of every colour, the gathered walkers made their way around Cannon Hill Park. The result was a great show of support and literally shone a light on a disease that will affect one in 16 men and in 22 women at some point in their lives.
With two camera operators and a drone, we saw the event through from start to finish.
Raising Awareness: 6 Reasons Why
As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”
These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.
Raising Awareness: Prof. Michelle West
Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.
Raising Awareness: Louise’s Story
The third of our 6 case studies for Blood Cancer UK, in which we meet Louise who is in remission from Hodgkin lymphoma. Louise underwent 20 months of treatment including a bone marrow transplant and chemo – but had her diagnosis not been delayed, she may have received the appropriate treatment sooner. This is why Louise advocates for prompt diagnosis.
Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.
The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.
*Little-known fact: 31% of people with blood cancer have to visit to their GP three or more times before being diagnosed. Louise’s delayed diagnosis led to complications with her treatment, and she’s not the only one.