Putting People In The Spotlight
For stories to feel authentic, compelling and relatable, our approach is always to let people speak their truth. In the process, we unearth the human interest.
This is why, for the last 15 years, we’ve honed our interviewing and storytelling expertise to put people in the picture.
Whether it’s the inspiring leaders at the top, passionate pioneers, or unsung heroes, we strive to create a space where people feel comfortable enough to speak straight from the heart. To show the human side of an organisation, we put its people in the spotlight, because employees, customers and beneficiaries make for the most convincing brand ambassadors.
To find out more about how we translate our love of people into films with impact, visit our People page.
A Dream Factory In India
The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.
With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.
This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.
Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.
Be An Intelligence Hero
We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.
The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.
We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.
It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.
This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.
The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.
These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.
We wish more businesses and networks would use this creation to capture their ecosystem.
The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.
The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.
It’s what we’re all about: truth & magic.
W1N as one
It’s amazing what can be done with remote Riverside meeting links and some good production these days.
Working with our resident in-house producer, Nat Low, we captured the winning spirit that drives FICO‘s salesforce, to be shown at an all-staff event.
FICO World 2022: Daily Summary film
This is one of three daily summary films, all shot and edited in a day to be shown on the a big screen the next morning. It captures the genuine energy and positivity of delegates from around the world, after three days of breaking free from the pandemic, making face to face contact with Zoom-colleagues and looking towards the future.
Costa Foundation: More Than Coffee
*** Shortlisted as a Finalist in the Smiley Charity Film Awards 2023 ***
The Costa Foundation is the charitable branch of Costa Coffee, but raises all of its money from customer donations to carry out transformative work abroad. This film looks at how this extraordinary work is helping some of the world’s most disadvantaged children achieve a better foundation in their lives.
Motivated with a desire to give back to the communities that grow our coffee beans, the Foundation’s dedicated Store Champions have developed innovative ways to raise awareness and money for the vital work of the Foundation, building over 90 schools and 750 classrooms in 10 different countries across the world.
Despite the strain placed on collecting donations by the Covid-19 pandemic, the Costa Foundation is determined to involve customers even further in its journey and purpose, changing children’s education and ultimately their lives for the better.
Associate Appreciation Week
Every year Associate Appreciation Week is a red-letter event for every member of Marriott‘s 200,000 + staff.
In a bid to give a more democratic overview of what makes it great to be part of this large workforce we took our Instabooth to hotels in London and Frankfurt to capture the beating heart of what drives Marriott International.
One Team, One Dream in Lithuania
By capturing culture and personalities, a candid day-in-the-life film like ‘One Team, One Dream’ is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.
We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.