Breaking the Bias
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.
Fighting the Good Fight
Credit Bureau APC Intelidat helps the Panamanian banking industry fight the good fight when it comes to financial crime. With more than half a billion transactions checked for unusual behaviour every day, the success of APC’s contribution is based on its strong partnership with FICO.
In this short film we got to the heart of that relationship to put the spotlight on a partnership that serves as a powerful testimonial.
This film was created as part of a series of testimonials shot over two days in a bespoke studio set up at FICO World. Setting up a studio in one place and capturing a variety of content is a great way to maximise ROI at an event, while experts gathered in one place – and means less disruption when compared to trying to achieve the same in a workplace. An additional benefit of a temporary studio set up at an event is that the same film team would be on hand for all recordings, making for a more consistent look and feel for the full suite of assets generated.
To see how we help FICO achieve excellent ROI on their annual event through the various assets we provide, take a look at our ‘How We Did It’ summary.
The Power of Partnership
Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.
Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.
Role of Public Health Informatics
When it comes to making films for our clients, getting to the heart of what makes them tick plays a central role within the narrative, helping us communicate the essence of what they do.
Fronted by the Public Health Informatics Institute‘s Executive Director, Vivian Singletary, this film delves deep into the company’s purpose whilst explaining their role in providing access to health informatics (the study of methods that help process & distribute patient data) so that public health professionals can improve lives.
Compassion in finance
In a world where people see debt spiralling out of control, this company is helping financial institutions offer their end-users the very best service through compassion in finance, to lift them out of poverty.
Travelling out to Ed’s ranch and then to his offices in Fairfax Virginia, we got a great insight in to what makes his leadership style so unique and yet appropriate for the type of service C&R Software offer. It was a great chance to get under the skin of what really makes Ed tick.
Associate Appreciation Week
Every year Associate Appreciation Week is a red-letter event for every member of Marriott‘s 200,000 + staff.
In a bid to give a more democratic overview of what makes it great to be part of this large workforce we took our Instabooth to hotels in London and Frankfurt to capture the beating heart of what drives Marriott International.
Liam’s Update from the International Hotel Investment Forum
Marriott: International Women’s Day
This short film is part of a suite of films created for Marriott International to run on International Women’s Day.
Brought from around the world, we interviewed three successful women from across the business at their luxurious Hyde Park Towers, to hear about their rise to power and the continued support they have received from this “family” based organisation.
Together We Can: Marriott Serve 360
With a large part of the Marriott International workforce made up of young people, this global organisation has recognised the importance of pulling people together via their passions – for sustainable business, for driving change and having a positive lasting impact.
This film sits on their internal website reaching over 225,000 people.
Lead by CEO Liam Brown, using B-roll from a wider project for Marriott’s sustainability drive, and a simple graphic package.
After we were invited in to create an employer brand video for FICO, a large fintech company based in Silicon Valley, our relationship started to grow. They loved the human touch we brought to their story.
We’ve since gone on to provide annual coverage of their global FICO World conference, a suite of client testimonial spotlight videos, product marketing content, further employer brand films, humorous staff-facing films and even launched our Instabooth to show the human side of the people working in big data.