Birmingham Walk Of Light

Working with Blood Cancer UK, we covered their large-scale Walk of Light event in Birmingham, which raises awareness about blood cancer by bringing together individuals, groups and families with shared values and experiences with the disease.

Taking place at night with supplied lanterns and many others decorated in lights of every colour, the gathered walkers made their way around Cannon Hill Park. The result was a great show of support and literally shone a light on a disease that will affect one in 16 men and in 22 women at some point in their lives.

With two camera operators and a drone, we saw the event through from start to finish.


FICO World ’24 Event Promo

While an event might only last a day or two, the experience of the attendees is timeless, providing the best proof of success.

Every year, FICO World brings a wide range of business innovation and data science experts together under one roof. As the media partner of choice for the last 10 years, they turned to us when they wanted to showcase the variety and impact of their technology sessions and seminars, and to explain how it informs and benefits their customers, clients and attendees.

Armed with multiple cameras and thought-provoking Q&As throughout the weeklong event, we collated and pieced together this film for them from FICO World ’23, to advertise for their next event in 2024.

Capturing the insights, the spirit and the milestones of an event is the next logical step towards retaining customers and growing interest in future events.

Be An Intelligence Hero

We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.

The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.

We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.

It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.

This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.

The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.

These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.

We wish more businesses and networks would use this creation to capture their ecosystem.

The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.

The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.

It’s what we’re all about: truth & magic.


Join the Intelligence Revolution

Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.

Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.

In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”


The Big Walk: Windmill Hill City Farm

One of a series of Big Walk events hosted by The Eden Project’s Eden Communities initiative.

We love films that give us a chance to really capture good things going on and try and drive change as a result.

This film is part of a wider series of daily updates in which we followed walkers from London, Cornwall, Wales, Scotland and Ireland, journeying with them as they connected with local projects and communities along the way to shine a light on the amazing works / heart that people are undertaking around our country. The full team involved a shooting director, on-site editor, producer, photographer, PR and a daily social media push to drum up interest and grow audiences in this important project, as part of Eden communities’ wider projects that still run today.

In this film, our crew worked alongside zero 30 Media to capture the community spirit found at Windmill Hill City Farm in the Bristol area. As a site which was saved from being developed into a high-security lorry park 40 years ago through the efforts of the local community, a previously derelict area has been transformed into a green space.

Now a well-established local attraction, Windmill Hill City Farm offers free access to all and provides kids and families with a valuable space for the community to enjoy a natural environment and interact with farm animals.

Sponsorship from Renault.


The Big Walk: Man V Horse

One of a series of Big Walk events hosted by The Eden Project’s Eden Communities initiative.

We love films that give us a chance to really capture good things going on and try and drive changed as a result.

This was shot in the Llanwyrtyd Wells area of Wales, where Big Walk supporters took part in a slightly unusual race. Instead of competing against each other, the competitors in this race would be (as the event is titled) Man V Horse. Though just a bit of fun for the runners and riders, for the town it’s a vital occasion on which much-needed funding is raised by the over 1000 attendants that participate.

This film is part of a wider series of daily updates in which we followed walkers from London, Cornwall, Wales, Scotland and Ireland, journeying with them as they connected with local projects and communities along the way to shine a light on the amazing works people are undertaking around our country. The full team involved shooting with a director, on-site editor, producer, photographer, PR and a daily social media push to drum up interest and grow audiences in this important project, as part of Eden communities’ wider projects that still run today.

Sponsorship from Renault.

 


FIND At A Glance

FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.

With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.


World NTD Day 2023

Over a billion people are affected by Neglected Tropical Diseases globally. It takes an enormous amount of will, work, and cooperation to eliminate these diseases.

Created for the Mectizan Donation Program to celebrate the gains made in eliminating neglected tropical diseases on World NTD Day 2023, this film follows the story of Square Makwanda. A former coordinator of the Lymphatic Filariasis program in Malawi, Square managed to start a mass distribution program with very little resources. Included is a testimony from Professor Monique Dorkenoo, former Lymphatic Filariasis program coordinator for Togo. In her testimony, the doctor highlights the need for a plan and resourcefulness from health coordinators and workers. Together, they tell a powerful story about how one individual can make a difference and inspire the political and community will needed to deliver life-changing medicine where it’s needed most.

This is an example of a film made in close consultation with our client, with local resources, and using previously-filmed archive material and simple but powerful text to create a powerful message supported by imagery and music.


FICO World 2023: How we did it

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a particular function:

  • set the scene for the event
  • establish thought leadership
  • capture learnings and insights
  • explain use cases of the software
  • harness testimonials
  • celebrate the good times
  • secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

  • Live streaming
  • Delegate interviews
  • Onsite editing
  • Pop-up studios
  • Event summary & promo films
  • Licensed drone operation

The Anatomy of Implementation

Software implementation might not sound exciting, but the people who make it happen certainly are!

We spent a couple of days bedding down with some of the world’s brightest programmers to see what it takes to get complex software that can decide people’s financial outcomes to run flawlessly on multi-million pound financial platforms. The result is this candid look into the world of C&R Software, which reveals how their team’s dedication and use of innovation have enabled an impeccable track record of delivery of software implementation.

As a showcase of company culture, this was a great opportunity to capture the passion of their team when describing this important part of what defines them as a business.