The Nine Lakes Challenge
Taking place in one of the UK’s most beautiful regions – the Lake District – participants in the Nine Lakes Challenge face a gruelling 38km bike ride, followed by a 12km hike around the nine lakes, all in 9 hours.
We filmed this single-day challenge in the Lake District as 60 Business Friends raised money for a good cause: BBC Children in Need.
BA Flying Start Rio: Bruna’s Story
Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.
With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.
With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.
BA Flying Start: Ghana
To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.
Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.
With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!
Costa Foundation: More Than Coffee
*** Shortlisted as a Finalist in the Smiley Charity Film Awards 2023 ***
The Costa Foundation is the charitable branch of Costa Coffee, but raises all of its money from customer donations to carry out transformative work abroad. This film looks at how this extraordinary work is helping some of the world’s most disadvantaged children achieve a better foundation in their lives.
Motivated with a desire to give back to the communities that grow our coffee beans, the Foundation’s dedicated Store Champions have developed innovative ways to raise awareness and money for the vital work of the Foundation, building over 90 schools and 750 classrooms in 10 different countries across the world.
Despite the strain placed on collecting donations by the Covid-19 pandemic, the Costa Foundation is determined to involve customers even further in its journey, changing children’s education and ultimately their lives for the better.
BA Flying Start 10th Anniversary
When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.
They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.
BA Flying Start – The Power of Sport
This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.
For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.
Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.
BA Flying Start: The Ripple Effect
Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact.
This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.
Flying Start has raised over £25 million to date from inflight and colleague donations.
The Birth of Surfers Not Street Children
As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.
Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.
Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.
Saving water in Kenya
We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. Through their efforts, lives are being changed for the better.
To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.
World of Opportunity: Ruksana’s story
As part of our ongoing relationship with Marriott International, we were commissioned to create this film around Ruksana, a young woman who went from wondering what to do with limited opportunities, to a highly successful career through the World of Opportunity program with Marriott and Prince’s Trust.
As a champion of equal opportunities and young people, Marriott came to us directly to bring Ruksana’s empowering story to life, through our compassionate and people-focused story-telling.
We produced a longer film for their intranet and a 1-minute version for Instagram.