SINE Digital Brand Film: Passion For Creativity

Our SINE Digital brand film was filmed in one week from inquiry to delivery, this high-energy brand film was designed to capture the vibrant staff and spirit of creative industry marketing agency.

With brand films that have a high volume of staff playing a part, we can start to find the common denominators and get a real picture of a business based on its employees. The result is genuine advocacy for the brand itself, and the ethos that drives it. They say there’s no better advertising than happy customers, and the same applies to companies: there’s no greater advocate than your own people.

Tuesday we got the call from SINE Digital for a brand film, Wednesday we dropped by for a recce to meet the team, scope out good filming spots and get a sense of the company. With a quick script and brief created there and then with the client, we got our in-house team to prep the kit for filming the next day.

Co-ordinating our day to capture some key team moments that could speak about the true dynamics behind the business, we set up an interview area upstairs. This gave everyone the same platform to speak from the heart, and helped reduce setup times. We then had a second camera operator downstairs capturing key moments of the business day using a range of camera setups.

Finally we dived into a mammoth edit, transcribing 25 interviews, selecting the best bits, intercutting them to tell a story, choosing the right music and all the time working closely with the client to fine-tune the messaging and show SINE at their best in a brand film that captures the vibrant energy of the company.

When you’ve a room filled with enthusiastic employees who’re eager to share their love of the company they work for, it really shows when they shine on camera!


A Romp Through Decades of The Office

In 2018, Marriott International went into a huge renovation of their Fetter Lane office. To engage associates around this hugely exciting development in the company’s story, Marriott’s communication team tasked us with creating a light-hearted teaser.

We wrote a poem, worked with a celebrity Voice Over artist and plundered the archives to create this punchy piece that’s a romp through the decades of office life.


World Courier: A driver’s story

World Courier specialise in delivering time-critical medical supplies around the world that can’t afford to be late.

The company wanted to capture the unique personality-types that work well in their organisation, so we spent time with Paul who showed us what life is like when you’re got a consignment in the back of your van that can mean the difference between life and death.


Driven by Purpose

As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.

Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.


One Team, One Dream in Lithuania

By capturing culture and personalities, a candid day-in-the-life film like ‘One Team, One Dream’ is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.

We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.