Hannah Waddingham: Justice4Windrush social edit

Emmy Award-winning actress Hannah Waddingham uses her voice and platform for social change, standing in solidarity with Justice4Windrush.

Having grown up in an ethnically diverse environment Hannah is passionate about standing against racism. Hannah is dedicated to raising her daughter with empathy and kindness while ensuring she learns about the history of racial injustice in the UK. Recognising the necessity of formal education on this subject in schools, she is committed to promoting awareness.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, our historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Justice4Windrush Behind The Scenes

Providing an insight into a solidarity campaign, our Justice4Windrush behind the scenes film is a glimpse of how one of the most important stories we’ve ever told came together.

It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.

From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.

As shown in our Justice4Windrush behind the scenes film, they came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.

The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.

The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.

To show your support for Justice4Windrush, sign the open letter at justice4windrush.org

And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.


Justice4Windrush: Trailer

Bringing people together to raise awareness around the injustice experienced by victims of the Windrush Scandal has been a deeply moving project, and one close to our hearts.

What began as a conversation between our MD, Steve Maud, actor Colin MacFarlane and long-time collaborator Annie Lennox became Justice4Windrush – a campaign whose time had come.

Our idea was to bring the great and the good from the music industry, theatre, film and the law profession together, to get the message out there to as many people as possible.

The Windrush scandal has affected so many that we received a wonderful response – and importantly, we were also able to connect with the many people whose lives have been directly, and disastrously, impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time, to share their story.

Thanks go out to all who’ve supported and contributed to telling this important story.


Justice4Windrush Film: ‘Why’

Creating this Justice4Windrush film has been an amazing journey for us. It’s also a testament to the power of film.

In 2012 the UK government introduced the Hostile Environment policy that saw over 16,700 British citizens from the Caribbean who arrived during the Windrush era mis-classified as immigrants without the legal right to remain in the UK. The fallout was huge and continues today – affecting not just the original immigrants, but also their descendants who have only ever known life in this country.

Our Justice4Windrush film started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, it grew to become a fully-fledged campaign concept brought together through film. We put the call out to celebrities and the Windrush community, bringing them all together for the first time in a show of solidarity designed to raise awareness and hold the UK government to account for the injustice experienced by victims of the Home Office’s Hostile Environment Policy.

The result is our film, which has gathered support from a list of contributors that includes some of the most prominent figures in music, theatre and the legal profession, in addition to Windrush activists who have long called for redress. Beyond this high-profile list of contributors, our film also saw us bring some of the most talented filmmakers in the UK get on board to add their skills.

Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega and Cashh, as well as many others.

In giving these stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

Our Justice4Windrush film may be out there now, but the story is not over: the fight for justice continues.

To get a glimpse of how this film came together behind the scenes, watch our BTS film here.


Hammersmith & Fulham: Green Investment Social Edit

Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority. But that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.

To help the council reach as many people as possible, we were brought on board to create a short film. This film unpacks their Green Investment climate bond initiative, and to provide additional visibility, we offered three impactful social media edits for their various channels.

Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.

About the Hammersmith & Fulham Green Investment initiative

This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To find out more about this ambitious project, and how we apply our skills to climate action storytelling, read our article here.

 


Hammersmith & Fulham: Investing In Climate Resilience

Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.

When they asked us to help them gather support for their ‘climate bond’ project – their new financial initiative – we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs about the planet, and many of our team members live in the borough.

This new investment opportunity allows the local community to fund climate and ecological projects in Hammersmith & Fulham. By aiming to raise up to £5 million over the next few years, this is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.

Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!

As of 7th February, the first round of funding for Hammersmith & Fulham Council’s Green Investment fund closed ahead of schedule, as it reached its target of raising £1million for green infrastructure projects. Congrats to all at the Council – we’re thrilled that such a great initiative has generated so much interest, and that our film has played a central role in helping raise awareness, and funding.

Our films now play a key role in the commencement of the second round of funding, which kicked off on March 4th.

To find out more about how we achieved this low-emissions film shoot, read our Sustainable Film Production article.


Mectizan Donation Program: Total Coverage

This film is part of a larger series we produced for the Mectizan Donation Program in which we detail the full history and journey of Mectizan pills. From the initiation of testing Ivermectin as a treatment for Onchocerciasis and on to the rollout of its distribution across the world, the series shares the success of a simple yet effective way to bring life-changing results to many millions of people worldwide.

In this, the 3rd film of the 5-part series, we highlight the pivotal role of Community-Directed Distributors who play a key role in Mectizan donation. These volunteers ensure that members of their communities have constant access to treatment for Onchocerciasis and Lymphatic Filariasis, and reach some of the most remote parts of their countries in order to ensure these diseases can be eliminated.

We treated this particular episode like an action film, where CDDs are our hero. With fast and engaging montages we wanted to make sure the viewer is as impressed with these volunteers work as we are.


Action Against Hunger: Rajasthan

Getting permission to film in India is never an easy task. Understandably, the authorities don’t like foreign organisations focusing exclusively on the need. But there is a huge need, especially when children are dying of starvation on a daily basis.

A fundraising bicycle ride across Rajasthan was a great opportunity for some famous UK chefs to see the need with their own eyes, and do something about it thanks to the help of Action Against Hunger. Presented by food writer and TV chef Gizzi Erskine, we follow the pack of riders as they visit clinics to get an understanding of the challenges that face millions of mothers and children in India.

Although we were denied permission to bring cameras in to the country, we used a local camera crew that we managed and produced, editing the footage back in the UK to produce this fundraising film.

Birmingham Walk Of Light

Working with Blood Cancer UK, we covered their large-scale Walk of Light event in Birmingham, which raises awareness about blood cancer by bringing together individuals, groups and families with shared values and experiences with the disease.

Taking place at night with supplied lanterns and many others decorated in lights of every colour, the gathered walkers made their way around Cannon Hill Park. The result was a great show of support and literally shone a light on a disease that will affect one in 16 men and in 22 women at some point in their lives.

With two camera operators and a drone, we saw the event through from start to finish.


The Nine Lakes Challenge

As part of our longstanding relationship with the BBC, we were brought on board to cover the legendary Nine Lakes Challenge. Taking place in one of the UK’s most beautiful regions – the Lake District – participants face a gruelling 38km bike ride, followed by a 12km hike around the nine lakes, all in 9 hours.

We filmed this single-day challenge in the Lake District as 60 Business Friends raised £100,000 for a good cause: BBC Children in Need.

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