BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


Off The Grid Financing Solutions

As part of FICO’s global reach of partners, Círculo de Crédito was selected to talk about their experience in giving wider access to credit in a country like Mexico where many people are “off the grid”. As one of the fastest-growing credit bureaus in Mexico, CDC uses FICO‘s unique credit risk scores to boost financial inclusion helping an additional 20 million citizens access credit. Credit they wouldn’t normally get, transforming their lives as a consequence. This made it a story worth telling.

Working with the Mexican film company Cactus, we created a full storyline and brief; we conducted the interview remotely from London (with a video feed direct from the camera) and oversaw the shots. With post-production in London it became a global production with a fast turnaround.

ALMA Rwanda: Integrated Scorecard

Our longstanding client the African Leaders Malaria Alliance (ALMA) introduced its scorecard system in Rwanda in 2017, to help tackling the challenge of Neglected Tropical Diseases (NTDs) that was burdening the country.

Having obtained encouraging results, the charity decided to produce a short film to encourage key decision makers in other African countries to adopt the scorecard.

ALMA had obtained hours of interview and b-roll rushes that were locally shot, and asked us to use our narrative and editing skills to produce this 3-5 minute long film.


BA Flying Start – The Power of Sport

This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.


Stamp Out Oncho: One Persistent Woman

Mme Chebin is on the frontline of community drug distribution to eradicate Onchocerciasis (also known as oncho). She lets nothing get in the way of her making sure that each and every person takes their Mectizan treatment in her community in Cameroon.

The effectiveness of partners in the Task Force For Global Health‘s programmes such as Mectizan Donation Program are thanks to a global network that reaches far-off places that are often without formal medical infrastructure. For last mile delivery of lifesaving medicine, its often down to community drug distributors like Mme Chebin to come to the aid of their fellow community members.

This interview on the fight against oncho and many others from this trip to Cameroon was the result of using a local core team working with local partners and a shooting director from the UK, Lewis Davies filming to a script and schedule that allowed for space to spend time with people like Mme Chebin.

As experts in global health storytelling, we’ve had many opportunities to hone our craft, and get to understand the realities on the ground that make for emotive stories which burst the bubble. Years of fine-tuning our approach to interviews, and the use of a trusted network of local expert filmmakers, have enabled us to develop our approach and deliver video content that are compelling and deliver key messaging where it’s needed.

To find out more about how we craft films that have positive impact, take a look at our Malaria Storytelling article.


Ikhaya Labantwana: The Story of a Rural Montessori Pre-School

In the UK a Montessori education is usually only accessible to those that can afford it. Thanks to Sustainable Coffee Bay, Ikhaya Labantwana offer free Montessori pre-school education to a remote community in Coffee Bay, South Africa.

This Cloud9Media passion project was a chance see life through the eyes of the local children, witnessing the amazing impact this very alternative education method can have, giving them confidence, independence and hope for the future.


Two Children, One Disease

At different ends of the Earth, albendazole donations by GSK are making a huge difference to young kids and their families.

This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme.

Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart, and the parent, in all of us.

Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London to help tell the story of how albendazole donations by GSK are positively impacting lives across the world. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.


Leadership Against Neglected Tropical Diseases

Sightsavers had originally wanted to invite three community medicine distributors form around Africa to speak at the launch of the Uniting to Combat Neglected Tropical Diseases Declaration, at the Natural History Museum in London, with the WHO and Gates Foundation amongst the delegates they wanted to communicate the success stories on the ground. However getting visas in such a short space of time ruled this out.

Wrangling with customs officers, visas and hugely long car journeys we filmed in Kenya, Uganda and Ethiopia over 10 days, where we travelled to the remotest regions to hear these people’s stories.

Hosted by Sightsavers and attended by over 200 people from across the pharma, donor and NGO sectors including the Gates Foundation and World Health Organisation, the film was used to launch a discussion on the importance of attaining the WHO 2020 goals for Neglected Tropical Diseases.


Celebrating The Billionth Treatment for River Blindness

Sightsavers delivers the one billionth treatment for River Blindness, a parasite-borne condition that leads to severe disability and the destruction of entire communities. Because of mass treatment programmes like those run by Sightsavers, young children like Dorcas can live a very different life to her grandfather, who was made blind by river blindness.

Our team was was there to witness this incredible moment, reminding us how incredibly important this work is.


London Declaration on Neglected Tropical Diseases: 5th Anniversary

One in seven of the world’s population suffer from a neglected tropical disease. That’s more than the population of Europe. And yet, through large-scale mass drug distribution programmes in some of the poorest regions on the planet, nearly one billion people are now safer from these diseases than they were half a decade ago.

This film celebrates the 5th anniversary of a groundbreaking international coalition: Uniting to Combat Neglected Tropical Diseases.

Its aim is hugely ambitious yet highly focused: to control, eradicate or eliminate ten debilitating and potentially fatal tropical diseases by 2020. Here, we document some of the incredible progress so far.

This six-minute introductory film was shown to over 800 senior government officials and world health delegates at the World Health Organisation in Geneva in April 2017. With a revised version created for distribution on social media after the event, this brings the number of films we delivered to 15 – all of which help to share the positive impacts of this life-changing programme to a wider audience.