Hammersmith & Fulham: Green Investment Social Edit
Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority – but that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.
To help the council reach as many people as possible, we were brought on board to create a short film that unpacks their climate bond initiative – and to provide additional visibility, we offered three impactful social media edits for their various channels.
Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.
About the Hammersmith & Fulham Green Investment initiative
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
Hammersmith & Fulham: Investing In Community
Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.
When they asked us to help them gather support for their “climate bond” – their new financial initiative, we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs, and many of our team members live in the borough.
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.
Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!
Raising Awareness: Prof. Michelle West
Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.
Deluxe Coffeeworks London
Capturing the unique spirit of a vibrant local independent business in a short film of 1 minute is no mean feat – but with this film for Deluxe Coffeeworks London, we think we nailed it.
Providing Londoners with a warm welcome and superb daily-roasted coffee, Deluxe Coffeeworks are a South African coffee shop group who opened up a London shop and roastery in 2022.
Being newcomers to the London coffee scene, the business was looking to communicate the uncompromising quality of the coffee and the chilled open vibe, so iconic of Cape Town. The film is the result of our team’s tour of the roastery, and in depth interviews with the founders, and some of their customers.
Created for social media, this is an example of how our approach to film production combines truth and magic to create an impactful profile piece that captures the spirit and ethos of a brand.
Raising Awareness: Louise’s Story
The third of our 6 case studies for Blood Cancer UK, in which we meet Louise who is in remission from Hodgkin lymphoma. Louise underwent 20 months of treatment including a bone marrow transplant and chemo – but had her diagnosis not been delayed, she may have received the appropriate treatment sooner. This is why Louise advocates for prompt diagnosis.
Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.
The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.
*Little-known fact: 31% of people with blood cancer have to visit to their GP three or more times before being diagnosed. Louise’s delayed diagnosis led to complications with her treatment, and she’s not the only one.
Biodiversity: Levelling The Playing Field
As a purpose-driven organisation in service of a thriving future, we jumped on the opportunity to satisfy our curiosity and better understand one of COP’s hottest issues.
With no brief but a fascinating interview, we decided to apply our formula of truth & magic to building a short story from Bupe’s best soundbites and relevant b-roll footage, plus some well-chosen music, to make it relatable and increase its emotional power.
These are the stories the world needs to hear now – and we’re here to tell them.
Join the Intelligence Revolution
Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.
Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.
In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”
FIND: Diagnostics Gaps
With diagnostics being essential in the delivery of healthcare, gaps in diagnostics prevent people from accessing the care they need. By accelerating access to testing globally in LMICs, FIND is closing these diagnostic gaps and transforming the lives of millions of people.
This film is a great example of the use of a combination of animation, stock and on-location footage. The result is an impactful short explainer that provides a clear overview of what can be a complex subject.
FIND At A Glance
FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.
With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.
World NTD Day 2023
Over a billion people are affected by Neglected Tropical Diseases globally. It takes an enormous amount of will, work, and cooperation to eliminate these diseases.
Created for the Mectizan Donation Program to celebrate the gains made in eliminating neglected tropical diseases on World NTD Day 2023, this film follows the story of Square Makwanda. A former coordinator of the Lymphatic Filariasis program in Malawi, Square managed to start a mass distribution program with very little resources. Included is a testimony from Professor Monique Dorkenoo, former Lymphatic Filariasis program coordinator for Togo. In her testimony, the doctor highlights the need for a plan and resourcefulness from health coordinators and workers. Together, they tell a powerful story about how one individual can make a difference and inspire the political and community will needed to deliver life-changing medicine where it’s needed most.
This is an example of a film made in close consultation with our client, with local resources, and using previously-filmed archive material and simple but powerful text to create a powerful message supported by imagery and music.