Task Force For Global Health: 40 Years Of Impact

Distilling the celebrated 40-year history of the Task Force For Global Health – a groundbreaking global organisation – into a short form documentary is no small feat. Doing so involves an assessment of a large archival body of films and the development of a narrative arc that shines a light on the subject’s history, highlights, and achievements.

In 1984 Dr. Bill Foege, Mr. Bill Watson and Ms. Carol Walters (all former colleagues at the Centers for Disease Control) gathered around Watson’s kitchen table to formulate a plan that would change the lives of millions of children by eliminating diseases such as polio, measles and diphtheria. The result was The Task Force For Child Survival, which grew to become the Task Force For Global Health. As the organisation has grown to address the health needs of populations around the world, it has achieved incredible success through the rollout of programmes that have become the gold standard for disease intervention worldwide.

Through a carefully curated selection of historical footage and interviews with the Task Force’s founders, our film distills this impressive 40-year legacy into 7 minutes. The result is a film that details how the organisation has grown to become a leader in global health that has solved some of the toughest health challenges we face, on a scale never accomplished before.

This film was the key presentation at the Task Force For Global Health’s 40th anniversary event, held at their headquarters in Decatur, Georgia, USA.

To see more on our approach to short form documentary films, read this article on how we develop a narrative arc that enables us to incorporate a great deal of detail and history into a short film.


FICO World 2025 Promo

One of the key pieces of content we create for FICO’s annual global event is a FICO World promo for the following year.

Consisting of highlights from the current event (edited on site), the promo showcases the variety and impact of FICO’s technology sessions and seminars in a very short edit that packs a punch. It’s usually the last piece of content attendees watch and a lot rides on its impact – more of that later…

This year we wanted to do something different with the FICO World promo that drew on our creative thinking and was more than just a summary of the event. But that meant planning well in advance so that the edit could be storyboarded and discussed with the client to get their approval – and often get them excited too. Happy clients tend to become more collaborative after all.

Designed to connect all the touch points of the event for viewers, we achieved this by showcasing a customer’s journey. From registration to main stage, to technology sessions and through to the big event parties, the promo used creative transitions to get from one place to the next. Less is often more – and this means every second of the edit has to justify itself.

The promo not only completes the event on a high note, but has a commercial value too. Over the longer term, the promo will continue to provide additional value from being shared out on social media channels, enabling FICO to prolong awareness and engagement. It will also include a registration code for next year’s event whereby early bird registration will provide a discount and help our client forecast attendee numbers for next year. That’s a great way of getting a return on investment!


FICO World 2024 Event Opener

As the film partner for each year’s FICO World – the world’s leading data science and decisioning event – one of our many deliverables is the creation of the event opener. It’s this film that sets the theme, tone and spirit of the event at the start of a busy week.

As a London-based film production company, it was a real feather in our cap when we were brought on board for the first time as film partner at FICO World in San Diego in 2014. Applying our skills at the world’s largest gathering of data analytics and business decisioning experts offered us an opportunity to spread our wings in a host of new ways.

This year was the biggest FICO World yet for us, with a team of 17 crew on the ground for an action-packed week delivering a wide range of assets, including the event opener.

This film, along with ‘The Age Of Applied Intelligence‘ and ‘Be An Intelligence Hero‘, marks the conclusion of a three-year narrative arc for the event opener, which frames attendees as financial empowerment heroes, whose work using the FICO Platform has the potential to revolutionise how consumers are able to access credit. Using this uniting theme in the event opener film has been of great benefit to the client, as it shines a light on the work their customers do whilst highlighting the innovation that drives FICO‘s decisioning software.

This year also marks our 10th anniversary as the nominated film partner to FICO’s flagship event, with this year seeing us return to San Diego, where our role in the event all began for us back in 2014!


Justice4Windrush: Trailer

Bringing people together to raise awareness around the injustice experienced by victims of the Windrush Scandal has been a deeply moving project, and one close to our hearts.

What began as a conversation between our MD, Steve Maud, actor Colin MacFarlane and long-time collaborator Annie Lennox became Justice4Windrush – a campaign whose time had come.

Our idea was to bring the great and the good from the music industry, theatre, film and the law profession together, to get the message out there to as many people as possible.

The Windrush scandal has affected so many that we received a wonderful response – and importantly, we were also able to connect with the many people whose lives have been directly, and disastrously, impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time, to share their story.

Thanks go out to all who’ve supported and contributed to telling this important story.


Justice4Windrush Film: ‘Why’

Creating this Justice4Windrush film has been an amazing journey for us. It’s also a testament to the power of film.

In 2012 the UK government introduced the Hostile Environment policy that saw over 16,700 British citizens from the Caribbean who arrived during the Windrush era mis-classified as immigrants without the legal right to remain in the UK. The fallout was huge and continues today – affecting not just the original immigrants, but also their descendants who have only ever known life in this country.

Our Justice4Windrush film started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, it grew to become a fully-fledged campaign concept brought together through film. We put the call out to celebrities and the Windrush community, bringing them all together for the first time in a show of solidarity designed to raise awareness and hold the UK government to account for the injustice experienced by victims of the Home Office’s Hostile Environment Policy.

The result is our film, which has gathered support from a list of contributors that includes some of the most prominent figures in music, theatre and the legal profession, in addition to Windrush activists who have long called for redress. Beyond this high-profile list of contributors, our film also saw us bring some of the most talented filmmakers in the UK get on board to add their skills.

Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega and Cashh, as well as many others.

In giving these stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

Our Justice4Windrush film may be out there now, but the story is not over: the fight for justice continues.

To get a glimpse of how this film came together behind the scenes, watch our BTS film here.


Hammersmith & Fulham: Investing In Climate Resilience

Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.

When they asked us to help them gather support for their ‘climate bond’ project – their new financial initiative – we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs about the planet, and many of our team members live in the borough.

This new investment opportunity allows the local community to fund climate and ecological projects in Hammersmith & Fulham. By aiming to raise up to £5 million over the next few years, this is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.

Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!

As of 7th February, the first round of funding for Hammersmith & Fulham Council’s Green Investment fund closed ahead of schedule, as it reached its target of raising £1million for green infrastructure projects. Congrats to all at the Council – we’re thrilled that such a great initiative has generated so much interest, and that our film has played a central role in helping raise awareness, and funding.

Our films now play a key role in the commencement of the second round of funding, which kicked off on March 4th.

To find out more about how we achieved this low-emissions film shoot, read our Sustainable Film Production article.


Raising Awareness: 6 Reasons Why

As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals. All of them, in their own way, are involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”

These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May. The purpose of the campaign was to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.

As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.


ALMA Rwanda: Integrated Scorecard

Our longstanding client the African Leaders Malaria Alliance (ALMA) introduced its scorecard system in Rwanda in 2017, to help tackling the challenge of Neglected Tropical Diseases (NTDs) that was burdening the country.

Having obtained encouraging results, the charity decided to produce a short film to encourage key decision makers in other African countries to adopt the scorecard.

ALMA had obtained hours of interview and b-roll rushes that were locally shot, and asked us to use our narrative and editing skills to produce this 3-5 minute long film.


The Age of Applied Intelligence

This film quite literally kicked off FICO World ’22 with a bang (watch it and you’ll understand why!). Telling the story of how revolutions throughout history have been a positive force for change with ‘Applied Intelligence’ (think of it as AI 2.0) being the most recent.

This film was created using voiceover, stock shots, sound design and graphics. The production had an international flavour using a graphics animator and voice over artist in South Africa, script writer in London and editor in the US.


Digital Jane: Consumer Perspective

Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.

Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.

This series now enjoys pride of place on the FICO website.