Hammersmith & Fulham: Investing In Community
Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.
When they asked us to help them gather support for their “climate bond” – their new financial initiative, we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs, and many of our team members live in the borough.
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.
Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!
Raising Awareness: 6 Reasons Why
As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”
These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.
ALMA Rwanda: Integrated Scorecard
Our longstanding client the African Leaders Malaria Alliance (ALMA) introduced its scorecard system in Rwanda in 2017, to help tackling the challenge of Neglected Tropical Diseases (NTDs) that was burdening the country.
Having obtained encouraging results, the charity decided to produce a short film to encourage key decision makers in other African countries to adopt the scorecard.
ALMA had obtained hours of interview and b-roll rushes that were locally shot, and asked us to use our narrative and editing skills to produce this 3-5 minute long film.
Fighting the Good Fight
Credit Bureau APC Intelidat helps the Panamanian banking industry fight the good fight when it comes to financial crime. With more than half a billion transactions checked for unusual behaviour every day, the success of APC’s contribution is based on its strong partnership with FICO.
In this short film we got to the heart of that relationship to put the spotlight on a partnership that serves as a powerful testimonial.
This film was created as part of a series of testimonials shot over two days in a bespoke studio set up at FICO World. Setting up a studio in one place and capturing a variety of content is a great way to maximise ROI at an event, while experts gathered in one place – and means less disruption when compared to trying to achieve the same in a workplace. An additional benefit of a temporary studio set up at an event is that the same film team would be on hand for all recordings, making for a more consistent look and feel for the full suite of assets generated.
To see how we help FICO achieve excellent ROI on their annual event through the various assets we provide, take a look at our ‘How We Did It’ summary.
The Age of Applied Intelligence
This film quite literally kicked off FICO World ’22 with a bang (watch it and you’ll understand why!). Telling the story of how revolutions throughout history have been a positive force for change with ‘Applied Intelligence’ (think of it as AI 2.0) being the most recent.
This film was created using voiceover, stock shots, sound design and graphics. The production had an international flavour using a graphics animator and voice over artist in South Africa, script writer in London and editor in the US.
Digital Jane: Consumer Perspective
Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.
This series now enjoys pride of place on the FICO website.
Neglected Tropical Diseases Showcase
Cloud9Media have been working within global health for more than a decade. This showcase brings together dozens of films that raise awareness for NTDs from projects spanning the globe.
Oncho and LF Elimination Roadmap
An overview of the roadmap travelled by the Mectizan Donation Program in its decades-long fight to eliminate onchocerciasis and lymphatic filariasis. Through the ongoing donation of Mectizan, communities who would otherwise have been ravaged by these debilitating neglected tropical diseases have seen lives changed through the simple administration of a yearly dose of much-needed medicine.
The fight to eradicate these crippling diseases goes on, and is being fought by the MDP and its partner organisations at a global level, as well as on the ground through community networks. Together, their aim is to achieve the aims of the WHO’s 2021-2030 NTD Roadmap Goals.
FICO Fraud & Financial Crime Portfolio
For over 25 years, fintech company FICO has created products that detect and prevent fraud for its client’s customers. FICO came to us to commission a film that explains how their fraud and financial crime portfolio achieves this whilst delivering consumer experiences that are convenient and secure.
This particular film uses graphics animation to show, in a simple way, some of the complex processes at play.
FICO Fireside: Behind the Scenes
With COVID-19 and social distancing, trying to film a fireside chat sounds like an impossible task. But when FICO came to us wanting to recreate the look and feel over a cosy two way chat via Zoom, we knew this was a challenge we could step to.
In collaboration with an agency in the US, we organised two remote shoots to happen simultaneously, one in San Diego and Michigan, all directed from our office here in London.