Oncho and LF Elimination Roadmap

An overview of the roadmap travelled by the Mectizan Donation Program in its decades-long fight to eliminate onchocerciasis and lymphatic filariasis. Through the ongoing donation of Mectizan, communities who would otherwise have been ravaged by these debilitating neglected tropical diseases have seen lives changed through the simple administration of a yearly dose of much-needed medicine.

The fight to eradicate these crippling diseases such as onchocerciasis and lymphatic filariasis goes on, and is being fought by the MDP and its partner organisations at a global level, as well as on the ground through community networks. Together, their aim is to achieve the aims of the WHO’s 2021-2030 NTD Roadmap Goals.

As experts in global health storytelling, we’ve had many opportunities to hone our craft, and get to understand the realities on the ground that make for emotive stories which burst the bubble. Years of fine-tuning our approach to interviews, and the use of a trusted global network of local expert filmmakers, have enabled us to develop our approach and deliver video content that are compelling and deliver key messaging where it’s needed.

To find out more about how we craft films that have positive impact, take a look at this article.

BA Flying Start – The Power of Sport

This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.

For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.

Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.

The Making of an Audiobook

What goes into the creation of an audiobook? Is it as simple as finding the right person to read a story, and recording them?

As our team discovered, there’s a lot more to it than meets the ear. Much of the success of an audiobook rests on the skills of the team that work behind the scenes to capture the spirit, tone and emotion of the book that gets transformed into an adventure in sound. To do justice to the medium, our approach was to employ the same magical treatment in order to adapt the form of our film to emulate the immersive sound style of audiobooks.

With the growing popularity of audiobooks, Penguin Random House wanted to showcase the quality of the craft and effort that goes into making an audiobook. The brief was to give the viewer an inside look ‘behind the curtain’ and showcase the production process.

Shown at Penguin’s annual conference that showcases the achievements of its various departments, this film was received so well it was marked as the highlight of the conference by the Penguin’s CEO.

The Birth of Surfers Not Street Children

As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.

Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.

Once we actually managed to get all the Surfers Not Street Children kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.

This film is another great example of how we approach the subject matter of our CSR film projects in a way that shines a light on the great work that some of the world’s leading brands are doing on the ground. By highlighting the purpose that drives these leading brands, our films showcase their philanthropy and the positive impact they’re having on communities around the world.

In The Field with Charlie Webster

To create video and photographic coverage for TV presenter Charlie Webster’s trip for the Malaria Must Die campaign, our Cloud9Media team spent a busy action-packed week in Western Uganda. In the process, Charlie saw with her own eyes how malaria impacts local communities, and came to terms with a fatal disease that she caught herself when cycling to the Rio Olympics in 2016 on a charity fundraising drive.

At the forefront of the fight against malaria, organisations like Malaria No More have always taken a bold controversial approach to their messaging to help it resonate with Western audiences. The aim of their campaigns is to bring home the reality that malaria is not something that happens elsewhere, but is affecting people everywhere. Increasingly, thanks to climate change, this includes areas of the world where malaria was once unheard of.

Using archival shots taken from Charlie’s broadcast career and stills of her hospitalisation, our team combined these with our own footage to show the background of Charlie’s journey. The result is a short film that captured the challenges she and other sufferers of malaria face, and how there is hope for the elimination of malaria.

World of Opportunity: Ruksana’s story

As part of our ongoing relationship with Marriott International, we were commissioned to create this film around Ruksana, a young woman who went from wondering what to do with limited opportunities, to a highly successful career through the World of Opportunity program with Marriott and Prince’s Trust.

As a champion of equal opportunities and young people, Marriott came to us directly to bring Ruksana’s empowering story to life, through our compassionate and people-focused story-telling.

We produced a longer film for their intranet and a 1-minute version for Instagram.

Leadership Against Neglected Tropical Diseases

Sightsavers had originally wanted to invite three community medicine distributors form around Africa to speak at the launch of the Uniting to Combat Neglected Tropical Diseases Declaration, at the Natural History Museum in London, with the WHO and Gates Foundation amongst the delegates they wanted to communicate the success stories on the ground. However getting visas in such a short space of time ruled this out.

Wrangling with customs officers, visas and hugely long car journeys we filmed in Kenya, Uganda and Ethiopia over 10 days, where we travelled to the remotest regions to hear these people’s stories.

Hosted by Sightsavers and attended by over 200 people from across the pharma, donor and NGO sectors including the Gates Foundation and World Health Organisation, the film was used to launch a discussion on the importance of attaining the WHO 2020 goals for Neglected Tropical Diseases.

Celebrating The Billionth Treatment for River Blindness

Sightsavers delivers the one billionth treatment for River Blindness, a parasite-borne condition that leads to severe disability and the destruction of entire communities. Because of mass treatment programmes like those run by Sightsavers, young children like Dorcas can live a very different life to her grandfather, who was made blind by river blindness.

Our team was was there to witness this incredible moment, reminding us how incredibly important this work is.

Eddie Izzard Marathon Man: The Final Push

After more than 650 miles on the road, Eddie Izzard was on the final day of his epic 27-marathons-in-27-days challenge in support of Sport Relief.

From Mthatha (near Mvezo, the birthplace of Nelson Mandela) to the finishing line in Pretoria, we documented Eddie’s incredible journey every step of the way, ending with this film: “Eddie Izzard Marathon Man: The Final Push’.

Series Producer Steve Maud worked with Director of Photography Aaron Witchard to deliver daily content for BBC3’s new exclusively online channel on behalf of Lion TV.

Filming, editing and uploading over 100 short films in less than a month required absolute focus, logistical precision, and not a little stamina of our own. Over the course of the gruelling 27 days, Eddie’s run captured the public’s imagination across the UK and beyond, and in the process raised more than £1 million for Sport Relief.

Views of this film have reached over 32,000 plays on YouTube.

BA Flying Start: a £20 million celebration

The delivery of a project shouldn’t be the end of the road for your footage.

To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.

Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.