Be An Intelligence Hero

We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.

The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.

We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.

It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.

This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.

The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.

These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.

We wish more businesses and networks would use this creation to capture their ecosystem.

The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.

The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.

It’s what we’re all about: truth & magic.


FICO World 2023: How we did it

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a particular function:

  • set the scene for the event
  • establish thought leadership
  • capture learnings and insights
  • explain use cases of the software
  • harness testimonials
  • celebrate the good times
  • secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

  • Live streaming
  • Delegate interviews
  • Onsite editing
  • Pop-up studios
  • Event summary & promo films
  • Licensed drone operation

Eddie Izzard: Marathon Man – Life on Robben Island

Sometimes, we must draw hope from the most unlikely places. As part of his incredible 27-marathons-in-27-days challenge for Sport Relief, Eddie completed a marathon on Robben Island, where his hero Nelson Mandela was imprisoned for 18 years.

In this film, one of several daily updates for BBC3 tracing his journey, Eddie uses Mandela’s own words to describe the isolation and grinding routine of prison life. Yet, even in this bleak environment, the prisoner never gave up.

“I learned that courage was not the absence of fear, but triumph over fear,” Eddie narrates. Sharing one of the most poignant moments in Eddie’s epic journey, this film is also a moving tribute to the great man who inspired it.

From Mvezo (the birthplace of Nelson Mandela) to the finishing line in Pretoria, our team documented Eddie’s incredible journey every step of the way. Series Producer Steve Maud worked with Director of Photography Aaron Witchard to deliver daily content for BBC3’s new exclusively online channel on behalf of Lion TV.

Filming, editing and uploading over 100 short films in less than a month required absolute focus, logistical precision, and not a little stamina of our own. Eddie’s run captured the public’s imagination and raised more than £1 million for Sport Relief.

“Filming this day was an experience I’ll never forget,” says Steve. “It’s such an incredible story, we decided to use Mandela’s own words to capture that sense of history.”


Access to clean water in Kenya

Charity partnerships like The One Foundation and World Duty Free are incredibly powerful, helping raise millions of pounds for longterm causes like access to clean water in Kenya.

We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.

Thanks to bottles of One Water they sell at Gatwick, Aberdeen and Manchester airports, lives are being changed for the better as access to clean water becomes a reality.

The film was shown to all staff members of World Duty Free at their annual All Hands meeting to help contextualise where the money they raise through water sales goes.