Task Force For Global Health: 40 Years Of Impact

Distilling the celebrated 40-year history of the Task Force For Global Health – a groundbreaking global organisation – into a short form documentary is no small feat. Doing so involves an assessment of a large archival body of films and the development of a narrative arc that shines a light on the subject’s history, highlights, and achievements.

In 1984 Dr. Bill Foege, Mr. Bill Watson and Ms. Carol Walters (all former colleagues at the Centers for Disease Control) gathered around Watson’s kitchen table to formulate a plan that would change the lives of millions of children by eliminating diseases such as polio, measles and diphtheria. The result was The Task Force For Child Survival, which grew to become the Task Force For Global Health. As the organisation has grown to address the health needs of populations around the world, it has achieved incredible success through the rollout of programmes that have become the gold standard for disease intervention worldwide.

Through a carefully curated selection of historical footage and interviews with the Task Force’s founders, our film distills this impressive 40-year legacy into 7 minutes. The result is a film that details how the organisation has grown to become a leader in global health that has solved some of the toughest health challenges we face, on a scale never accomplished before.

This film was the key presentation at the Task Force For Global Health’s 40th anniversary event, held at their headquarters in Decatur, Georgia, USA.

To see more on our approach to short form documentary films, read this article on how we develop a narrative arc that enables us to incorporate a great deal of detail and history into a short film.


Hannah Waddingham: Justice4Windrush social edit

Emmy Award-winning actress Hannah Waddingham uses her voice and platform for social change, standing in solidarity with Justice4Windrush.

Having grown up in an ethnically diverse environment Hannah is passionate about standing against racism. Hannah is dedicated to raising her daughter with empathy and kindness while ensuring she learns about the history of racial injustice in the UK. Recognising the necessity of formal education on this subject in schools, she is committed to promoting awareness.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, our historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Jay Blades MBE: Justice4Windrush social edit

Having struggled through racism, poverty and dyslexia Jay Blades MBE has risen to become one of the UK’s most recognised TV presenters and furniture restorers. It’s perhaps no coincidence that his belief in the restoration of objects stems from a belief that humans too can be repaired, fixed and rejuvenated.

Growing up in the working class area of Hackney in London, he first experienced racism at school and has since gone on to champion black artisans and act as a mentor whose example opens up paths for those who have historically been excluded. Using his profile as a prominent personality, Jay Blades has supported and stood in solidarity with the Justice4Windrush campaign.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Putting People In The Spotlight

By putting people in the spotlight, we’re able to create films that feel authentic, compelling and relatable. To achieve this, we use an approach of always letting people speak their truth. In the process, we unearth the human interest and capture genuine advocacy.

This is why, for the last 15 years, we’ve honed our interviewing and storytelling expertise to put people in the picture.

Whether it’s the inspiring leaders at the top, passionate pioneers, or unsung heroes, we strive to create a space where people feel comfortable enough to speak straight from the heart. To show the human side of an organisation, we put its people in the spotlight, because employees, customers and beneficiaries make for the most convincing brand ambassadors.

To find out more about how we translate our love of people into films with impact, visit our People page.


Justice4Windrush Behind The Scenes

Providing an insight into a solidarity campaign, our Justice4Windrush behind the scenes film is a glimpse of how one of the most important stories we’ve ever told came together.

It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.

From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.

As shown in our Justice4Windrush behind the scenes film, they came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.

The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.

The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.

To show your support for Justice4Windrush, sign the open letter at justice4windrush.org

And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.


Justice4Windrush Film: ‘Why’

Creating this Justice4Windrush film has been an amazing journey for us. It’s also a testament to the power of film.

In 2012 the UK government introduced the Hostile Environment policy that saw over 16,700 British citizens from the Caribbean who arrived during the Windrush era mis-classified as immigrants without the legal right to remain in the UK. The fallout was huge and continues today – affecting not just the original immigrants, but also their descendants who have only ever known life in this country.

Our Justice4Windrush film started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, it grew to become a fully-fledged campaign concept brought together through film. We put the call out to celebrities and the Windrush community, bringing them all together for the first time in a show of solidarity designed to raise awareness and hold the UK government to account for the injustice experienced by victims of the Home Office’s Hostile Environment Policy.

The result is our film, which has gathered support from a list of contributors that includes some of the most prominent figures in music, theatre and the legal profession, in addition to Windrush activists who have long called for redress. Beyond this high-profile list of contributors, our film also saw us bring some of the most talented filmmakers in the UK get on board to add their skills.

Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega and Cashh, as well as many others.

In giving these stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

Our Justice4Windrush film may be out there now, but the story is not over: the fight for justice continues.

To get a glimpse of how this film came together behind the scenes, watch our BTS film here.


SINE Digital Brand Film: Passion For Creativity

Our SINE Digital brand film was filmed in one week from inquiry to delivery, this high-energy brand film was designed to capture the vibrant staff and spirit of creative industry marketing agency.

With brand films that have a high volume of staff playing a part, we can start to find the common denominators and get a real picture of a business based on its employees. The result is genuine advocacy for the brand itself, and the ethos that drives it. They say there’s no better advertising than happy customers, and the same applies to companies: there’s no greater advocate than your own people.

Tuesday we got the call from SINE Digital for a brand film, Wednesday we dropped by for a recce to meet the team, scope out good filming spots and get a sense of the company. With a quick script and brief created there and then with the client, we got our in-house team to prep the kit for filming the next day.

Co-ordinating our day to capture some key team moments that could speak about the true dynamics behind the business, we set up an interview area upstairs. This gave everyone the same platform to speak from the heart, and helped reduce setup times. We then had a second camera operator downstairs capturing key moments of the business day using a range of camera setups.

Finally we dived into a mammoth edit, transcribing 25 interviews, selecting the best bits, intercutting them to tell a story, choosing the right music and all the time working closely with the client to fine-tune the messaging and show SINE at their best in a brand film that captures the vibrant energy of the company.

When you’ve a room filled with enthusiastic employees who’re eager to share their love of the company they work for, it really shows when they shine on camera!


Be An Intelligence Hero

We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.

The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.

We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.

It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.

This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.

The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.

These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.

We wish more businesses and networks would use this creation to capture their ecosystem.

The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.

The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.

It’s what we’re all about: truth & magic.


Deluxe Coffeeworks London

Capturing the unique spirit of a vibrant local independent business in a short film of 1 minute is no mean feat – but with this film for Deluxe Coffeeworks London, we think we nailed it.

Providing Londoners with a warm welcome and superb daily-roasted coffee, Deluxe Coffeeworks are a South African coffee shop group who opened up a London shop and roastery in 2022.

Being newcomers to the London coffee scene, the business was looking to communicate the uncompromising quality of the coffee and the chilled open vibe, so iconic of Cape Town. The film is the result of our team’s tour of the roastery, and in depth interviews with the founders, and some of their customers.

Created for social media, this is an example of how our approach to film production combines truth and magic to create an impactful profile piece that captures the spirit and ethos of a brand. By capturing the character of the team that have built this fresh brand’s profile in the London area, we were able to craft a snapshot that communicates the spirit and energy of what we consider London’s best coffeeshop and roastery.

 


Equitable Access For All

At the onset of the second wave of Covid-19 in 2021, testing centres struggled to cope with the onslaught of a high incidence of infections, and diagnosis. In some cases, laboratories were testing at 300% of their capacity, and shortages of personnel and testing equipment was affecting turnaround times.

This film captures the experience of experts at FIND India and their colleagues at the Translational Health Science and Technology Institute in Faridabad at a time when systems were facing severe strain. Through the collaboration between The Global Fund and FIND on driving the Access to Covid-19 Tests Accelerator (ACT Accelerator) process, equitable access to testing was scaled at pace. This was achieved through the donation of two types of essential pieces of medical equipment: RNA extractors and automated RTPCR machines, which enabled a greatly increased capacity for the THSTI.