Task Force For Global Health: 40 Years Of Impact

Distilling the celebrated 40-year history of the Task Force For Global Health – a groundbreaking global organisation – into a short form documentary is no small feat. Doing so involves an assessment of a large archival body of films and the development of a narrative arc that shines a light on the subject’s history, highlights, and achievements.

In 1984 Dr. Bill Foege, Mr. Bill Watson and Ms. Carol Walters (all former colleagues at the Centers for Disease Control) gathered around Watson’s kitchen table to formulate a plan that would change the lives of millions of children by eliminating diseases such as polio, measles and diphtheria. The result was The Task Force For Child Survival, which grew to become the Task Force For Global Health. As the organisation has grown to address the health needs of populations around the world, it has achieved incredible success through the rollout of programmes that have become the gold standard for disease intervention worldwide.

Through a carefully curated selection of historical footage and interviews with the Task Force’s founders, our film distills this impressive 40-year legacy into 7 minutes. The result is a film that details how the organisation has grown to become a leader in global health that has solved some of the toughest health challenges we face, on a scale never accomplished before.

This film was the key presentation at the Task Force For Global Health’s 40th anniversary event, held at their headquarters in Decatur, Georgia, USA.

To see more on our approach to short form documentary films, read this article on how we develop a narrative arc that enables us to incorporate a great deal of detail and history into a short film.


A Dream Factory In India

The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.

With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.

This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.

Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.


BA Flying Start Rio: Bruna’s Story

Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.

With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.

With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.


Off The Grid Financing Solutions

As part of FICO’s global reach of partners, Círculo de Crédito was selected to talk about their experience in giving wider access to credit in a country like Mexico where many people are “off the grid”. As one of the fastest-growing credit bureaus in Mexico, CDC uses FICO‘s unique credit risk scores to boost financial inclusion helping an additional 20 million citizens access credit. Credit they wouldn’t normally get, transforming their lives as a consequence. This made it a story worth telling.

Working with the Mexican film company Cactus, we created a full storyline and brief; we conducted the interview remotely from London (with a video feed direct from the camera) and oversaw the shots. With post-production in London it became a global production with a fast turnaround.

FIND At A Glance

FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.

With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.


World NTD Day 2023

To celebrate the gains made in eliminating neglected tropical diseases on World NTD Day 2023, this film created for Mectizan Donation Program follows the story of Square Makwanda. A former coordinator of the Lymphatic Filariasis program in Malawi, Square managed to start a mass distribution program with very little resources.

Included is a testimony from Professor Monique Dorkenoo, former Lymphatic Filariasis program coordinator for Togo. In her testimony, the doctor highlights the need for a plan and resourcefulness from health coordinators and workers. Together, they tell a powerful story about how one individual can make a difference and inspire the political and community will needed to deliver life-changing medicine where it’s needed most. With over a billion people affected by Neglected Tropical Diseases globally, it takes an enormous amount of determination, hard work, and cooperation to eliminate these diseases.

This is an example of a film made in close consultation with our client, with our global network of trusted filmmakers, and using previously-filmed archive material and simple but powerful text to create a powerful message supported by imagery and music.

We’re very proud that this film was the key showcase of achievements made by Mectizan Donation Program on World NTD Day in 2023.


FICO World 2023: How we did it

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a particular function:

  • set the scene for the event
  • establish thought leadership
  • capture learnings and insights
  • explain use cases of the software
  • harness testimonials
  • celebrate the good times
  • secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

  • Live streaming
  • Delegate interviews
  • Onsite editing
  • Pop-up studios
  • Event summary & promo films
  • Licensed drone operation

Role of Public Health Informatics

When it comes to making films for our clients, getting to the heart of what makes them tick plays a central role within the narrative, helping us communicate the essence of what they do.

Fronted by the Public Health Informatics Institute‘s Executive Director, Vivian Singletary, this film delves deep into the company’s purpose whilst explaining their role in providing access to health informatics (the study of methods that help process & distribute patient data) so that public health professionals can improve lives.


W1N as one

It’s amazing what can be done with remote Riverside meeting links and some good production these days.

Working with our resident in-house producer, Nat Low, we captured the winning spirit that drives FICO‘s salesforce, to be shown at an all-staff event.


Compassion in finance

In a world where people see debt spiralling out of control, this company is helping financial institutions offer their end-users the very best service through compassion in finance, to lift them out of poverty.

Travelling out to Ed’s ranch and then to his offices in Fairfax Virginia, we got a great insight in to what makes his leadership style so unique and yet appropriate for the type of service C&R Software offer. It was a great chance to get under the skin of what really makes Ed tick.