Hammersmith & Fulham: Green Investment Social Edit
Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority – but that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.
To help the council reach as many people as possible, we were brought on board to create a short film that unpacks their climate bond initiative – and to provide additional visibility, we offered three impactful social media edits for their various channels.
Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.
About the Hammersmith & Fulham Green Investment initiative
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
Biodiversity: Levelling The Playing Field
As a purpose-driven organisation in service of a thriving future, we jumped on the opportunity to satisfy our curiosity and better understand one of COP’s hottest issues.
With no brief but a fascinating interview, we decided to apply our formula of truth & magic to building a short story from Bupe’s best soundbites and relevant b-roll footage, plus some well-chosen music, to make it relatable and increase its emotional power.
These are the stories the world needs to hear now – and we’re here to tell them.
Digital Jane: Mortgage Originations
The original series created for FICO was so successful, we were commissioned to make a second series, helping script storylines that reflect the opportunities that FICO’s technology provide to customers and their consumers.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters.
This film is featured on the FICO website, and this series was the ‘talk of the town’ at FICO World 2023, has become a great sales tool for FICO and has helped their software engineers appreciate the impact their work is having on the business.
Join the Intelligence Revolution
Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.
Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.
In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”
A Romp Through Decades of The Office
In 2018, Marriott International went into a huge renovation of their Fetter Lane office. To engage associates around this hugely exciting development in the company’s story, Marriott’s communication team tasked us with creating a light-hearted teaser.
We wrote a poem, worked with a celebrity Voice Over artist and plundered the archives to create this punchy piece that’s a romp through the decades of office life.
Build the World We Want: A Healthy Future for All
Today, only half the world has access to the diagnostics that are essential to receiving adequate universal health coverage.
To highlight the issue of barriers to access on Universal Health Coverage Day and reinforce the point that access to healthcare should be free to all, FIND required a short film that could get its message across.
With that brief in hand, we created a short animated film that made use of easy-to-understand graphics and text to clearly communicate the need for access for all.
FIND: Diagnostics Gaps
With diagnostics being essential in the delivery of healthcare, gaps in diagnostics prevent people from accessing the care they need. By accelerating access to testing globally in LMICs, FIND is closing these diagnostic gaps and transforming the lives of millions of people.
This film is a great example of the use of a combination of animation, stock and on-location footage. The result is an impactful short explainer that provides a clear overview of what can be a complex subject.
FIND At A Glance
FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.
With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.
World NTD Day 2023
Over a billion people are affected by Neglected Tropical Diseases globally. It takes an enormous amount of will, work, and cooperation to eliminate these diseases.
Created for the Mectizan Donation Program to celebrate the gains made in eliminating neglected tropical diseases on World NTD Day 2023, this film follows the story of Square Makwanda. A former coordinator of the Lymphatic Filariasis program in Malawi, Square managed to start a mass distribution program with very little resources. Included is a testimony from Professor Monique Dorkenoo, former Lymphatic Filariasis program coordinator for Togo. In her testimony, the doctor highlights the need for a plan and resourcefulness from health coordinators and workers. Together, they tell a powerful story about how one individual can make a difference and inspire the political and community will needed to deliver life-changing medicine where it’s needed most.
This is an example of a film made in close consultation with our client, with local resources, and using previously-filmed archive material and simple but powerful text to create a powerful message supported by imagery and music.
Breaking the Bias
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.