Task Force For Global Health: 40 Years Of Impact

Distilling the celebrated 40-year history of the Task Force For Global Health – a groundbreaking global organisation – into a short form documentary is no small feat. Doing so involves an assessment of a large archival body of films and the development of a narrative arc that shines a light on the subject’s history, highlights, and achievements.

In 1984 Dr. Bill Foege, Mr. Bill Watson and Ms. Carol Walters (all former colleagues at the Centers for Disease Control) gathered around Watson’s kitchen table to formulate a plan that would change the lives of millions of children by eliminating diseases such as polio, measles and diphtheria. The result was The Task Force For Child Survival, which grew to become the Task Force For Global Health. As the organisation has grown to address the health needs of populations around the world, it has achieved incredible success through the rollout of programmes that have become the gold standard for disease intervention worldwide.

Through a carefully curated selection of historical footage and interviews with the Task Force’s founders, our film distills this impressive 40-year legacy into 7 minutes. The result is a film that details how the organisation has grown to become a leader in global health that has solved some of the toughest health challenges we face, on a scale never accomplished before.

This film was the key presentation at the Task Force For Global Health’s 40th anniversary event, held at their headquarters in Decatur, Georgia, USA.

To see more on our approach to short form documentary films, read this article on how we develop a narrative arc that enables us to incorporate a great deal of detail and history into a short film.


Hannah Waddingham: Justice4Windrush social edit

Emmy Award-winning actress Hannah Waddingham uses her voice and platform for social change, standing in solidarity with Justice4Windrush.

Having grown up in an ethnically diverse environment Hannah is passionate about standing against racism. Hannah is dedicated to raising her daughter with empathy and kindness while ensuring she learns about the history of racial injustice in the UK. Recognising the necessity of formal education on this subject in schools, she is committed to promoting awareness.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, our historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Glenda Caesar: Justice4Windrush social edit

After spending the majority of her life in the UK and dedicating over 20 years of service for the NHS, Glenda Caesar was wrongfully terminated and told she no right live and work in the UK.

One of her sons’ citizenship status was also wrongfully rejected. Glenda was forced to forced to rely on her children for financial support as she was unable to work and had lost access to benefits. The immense amount of pressure and burden that Glenda suffered led her to feeling suicidal. It was only after revealing her story to the media and general public that the Home Office rectified her and her son’s citizenship status. Glenda is a supporter of the Justice4Windrush campaign who continues to use her voice in the fight for justice for the Windrush generation and their descendants.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as immigrants without a legal right to remain. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Jay Blades MBE: Justice4Windrush social edit

Having struggled through racism, poverty and dyslexia Jay Blades MBE has risen to become one of the UK’s most recognised TV presenters and furniture restorers. It’s perhaps no coincidence that his belief in the restoration of objects stems from a belief that humans too can be repaired, fixed and rejuvenated.

Growing up in the working class area of Hackney in London, he first experienced racism at school and has since gone on to champion black artisans and act as a mentor whose example opens up paths for those who have historically been excluded. Using his profile as a prominent personality, Jay Blades has supported and stood in solidarity with the Justice4Windrush campaign.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.


Justice4Windrush Film: ‘Why’

Creating this Justice4Windrush film has been an amazing journey for us. It’s also a testament to the power of film.

In 2012 the UK government introduced the Hostile Environment policy that saw over 16,700 British citizens from the Caribbean who arrived during the Windrush era mis-classified as immigrants without the legal right to remain in the UK. The fallout was huge and continues today – affecting not just the original immigrants, but also their descendants who have only ever known life in this country.

Our Justice4Windrush film started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, it grew to become a fully-fledged campaign concept brought together through film. We put the call out to celebrities and the Windrush community, bringing them all together for the first time in a show of solidarity designed to raise awareness and hold the UK government to account for the injustice experienced by victims of the Home Office’s Hostile Environment Policy.

The result is our film, which has gathered support from a list of contributors that includes some of the most prominent figures in music, theatre and the legal profession, in addition to Windrush activists who have long called for redress. Beyond this high-profile list of contributors, our film also saw us bring some of the most talented filmmakers in the UK get on board to add their skills.

Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan and Jay Blades MBE, and a long list of musical icons such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega and Cashh, as well as many others.

In giving these stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

Our Justice4Windrush film may be out there now, but the story is not over: the fight for justice continues.

To get a glimpse of how this film came together behind the scenes, watch our BTS film here.


Hammersmith & Fulham: Green Investment Social Edit

Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority. But that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.

To help the council reach as many people as possible, we were brought on board to create a short film. This film unpacks their Green Investment climate bond initiative, and to provide additional visibility, we offered three impactful social media edits for their various channels.

Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.

About the Hammersmith & Fulham Green Investment initiative

This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.

To find out more about this ambitious project, and how we apply our skills to climate action storytelling, read our article here.

 


Biodiversity: Levelling The Playing Field

Biodiversity and access & benefit sharing expert Bupe Mwambingu from Basecamp Research reached out just a few days before flying to the UN Biodiversity Conference (COP 15).

As a purpose-driven organisation in service of a thriving future for our planet, we jumped on the opportunity to satisfy our curiosity and better understand one of COP’s hottest issues.

With no brief but a fascinating interview, we decided to apply our formula of truth & magic to building a short story from Bupe’s best soundbites and relevant b-roll footage, plus some well-chosen music, to make it relatable and increase its emotional power.

These are the stories the world needs to hear now – and we’re here to tell them.


Join the Intelligence Revolution

Our event opening film for FICO World 2023 in Florida which put the focus on the visionary changemakers that have driven intelligence revolutions in history.

Created using stock shots, stills, animations and a voice over, the film debuted to a fantastic response from over 1500 delegates gathered at one of the world’s largest gatherings of data science and business innovation experts.

In the words of FICO CMO, Nikhil Behl: “I get chills every time I watch this video!”


A Romp Through Decades of The Office

In 2018, Marriott International went into a huge renovation of their Fetter Lane office. To engage associates around this hugely exciting development in the company’s story, Marriott’s communication team tasked us with creating a light-hearted teaser.

We wrote a poem, worked with a celebrity Voice Over artist and plundered the archives to create this punchy piece that’s a romp through the decades of office life.


FIND: Diagnostics Gaps

With diagnostics being essential in the delivery of healthcare, gaps in diagnostics prevent people from accessing the care they need. By accelerating access to testing globally in LMICs, FIND is closing these diagnostic gaps and transforming the lives of millions of people.

This film is a great example of the use of a combination of animation, stock and on-location footage. The result is an impactful short explainer that provides a clear overview of what can be a complex subject.