Hammersmith & Fulham: Green Investment Social Edit
Aiming to raise £5million over the next few years is the most ambitious target ever set by a local authority – but that’s what Hammersmith & Fulham Council in London has embarked on, to create a carbon net zero borough by 2030.
To help the council reach as many people as possible, we were brought on board to create a short film that unpacks their climate bond initiative – and to provide additional visibility, we offered three impactful social media edits for their various channels.
Keeping it short, sweet and punchy, this is one of the three social clips being rolled out to the council’s audience of local residents and interested parties. By distilling the key messaging down to its salient points and using some eye-catching techniques – and a selection of pacy music that communicates energy and tone – our 30-second edits grab attention whilst delivering a clear call to action.
About the Hammersmith & Fulham Green Investment initiative
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme aims to raise up to £5 million over the next few years, and will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in the community. The funding will enable the borough council to reduce carbon emissions and, and investors to earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
Hammersmith & Fulham: Investing In Community
Hammersmith & Fulham Council in London has the ambitious target of creating a carbon net zero borough by 2030 by enabling the local community to take climate action together.
When they asked us to help them gather support for their “climate bond” – their new financial initiative, we stepped up with enthusiasm. This is a project close to our hearts: it aligns with our values and beliefs, and many of our team members live in the borough.
This new investment opportunity will allow the local community to fund climate and ecological projects in Hammersmith & Fulham. The green scheme is aiming to raise up to £5 million over the next few years, which is the most ambitious target ever set by a local authority. It will allow local groups, residents and businesses – as well as external investors – an opportunity to make a direct impact in their community, help the borough council reduce carbon emissions and, all the while, earn a fixed return on their low-risk investment. It’s a win-win-win, and one we’re proud to be involved with.
To show our commitment to the cause, we endeavoured to track and reduce our emissions at each stage of the production, using the Ad Green Calculator.
Through our efforts of travelling by bike, using an e-cargo bike for travelling shots, eating veggie meals on set, and powering our office with certified renewable energy, our footprint amounted to 0.018t CO2e … a fraction of the industry average!
Mectizan Donation Program: Total Coverage
This film is part of a larger series we produced for the Mectizan Donation Program in which we detail the full history and journey of Mectizan pills. From the initiation of testing Ivermectin as a treatment for Onchocerciasis and on to the rollout of its distribution across the world, the series shares the success of a simple yet effective way to bring life-changing results to many millions of people worldwide.
In this, the 3rd film of the 5-part series, we highlight the pivotal role of Community-Directed Distributors. These volunteers ensure that members of their communities have constant access to treatment for Onchocerciasis and Lymphatic Filariasis, and reach some of the most remote parts of their countries in order to ensure these diseases can be eliminated.
We treated this particular episode like an action film, where CDDs are our hero. With fast and engaging montages we wanted to make sure the viewer is as impressed with these volunteers work as we are.
Action Against Hunger: Rajasthan
Getting permission to film in India is never an easy task. Understandably, the authorities don’t like foreign organisations focusing exclusively on the need. But there is a huge need, especially when children are dying of starvation on a daily basis.
A fundraising bicycle ride across Rajasthan was a great opportunity for some famous UK chefs to see the need with their own eyes, and do something about it thanks to the help of Action Against Hunger. Presented by food writer and TV chef Gizzi Erskine, we follow the pack of riders as they visit clinics to get an understanding of the challenges that face millions of mothers and children in India.
Birmingham Walk Of Light
Working with Blood Cancer UK, we covered their large-scale Walk of Light event in Birmingham, which raises awareness about blood cancer by bringing together individuals, groups and families with shared values and experiences with the disease.
Taking place at night with supplied lanterns and many others decorated in lights of every colour, the gathered walkers made their way around Cannon Hill Park. The result was a great show of support and literally shone a light on a disease that will affect one in 16 men and in 22 women at some point in their lives.
With two camera operators and a drone, we saw the event through from start to finish.
The Nine Lakes Challenge
Taking place in one of the UK’s most beautiful regions – the Lake District – participants in the Nine Lakes Challenge face a gruelling 38km bike ride, followed by a 12km hike around the nine lakes, all in 9 hours.
We filmed this single-day challenge in the Lake District as 60 Business Friends raised money for a good cause: BBC Children in Need.
BA Flying Start Rio: Bruna’s Story
Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.
With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.
With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.
Raising Awareness: 6 Reasons Why
As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”
These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.
FICO World ’24 Event Promo
Digital Indigestion: We Have The Cure
As experts in digital transformation, we wanted to highlight the feeling we all get when stuff doesn’t work the way we expect it to. Face it – haven’t you made those noises at times? That’s why we firmly believe connecting with the human behind the technology can help everything coalesce and provide a remedy to digital indigestion, like an alka-seltzer.
Setting up in our studio in Shepherd’s Bush, we asked our team to make the many frustrated noises we all make when digital tech just doesn’t work.
We drew on our own creative skills to create a chord of perfect harmony, much as we do with our productions.