Global Health
We tell the stories behind the statistics.
As the pandemic is teaching us, no big problem has a quick solution.
In this new era of COVID-19, BLM and scrutiny of our colonial bias, it’s more important than ever to give equal weighting to all key players, from decision makers to the beneficiaries and everyone in between. With so many players involved in the complex tapestry that is global health today, we take pride in showing the people behind the statistics.
As winners of three awards (including for ethics and respect for local cultures) our experience in global health is founded on years of international travel, getting to grips with multiple diseases and finding the right people to tell those stories thanks to an ever-growing network of trusted inc-country crews.
In an ironic twist of fate, the pandemic has only grown our reliance on building solid local ties, and we’re richer for it.
Advocacy
Nasarawa State: Beyond Elimination
The successful elimination of river blindness is in safe hands in Nasawara State, Nigeria.
Client: Mectizan Donation Programme
Sector: Global Health
Nasarawa State: Beyond Elimination
Client
Mectizan Donation Programme
Distribution
Social Media
Sector
Global Health
Service(s)
Editing + Filming + International + Soundtrack
Location
Nigeria
Director/Camera Operator
Stephen Maud
Producer/Editor
Bruna Amaral
Music
Stephen Maud
Fixer
Ajeck Mangut
Camera Assistant
Chinedu Igweneme
Photographer
William Nsai
This film looks at the success in overcoming a crippling disease that has besieged Nigeria, and large parts of Africa for decades. Onchocerciasis, commonly known as river blindness causes unbearable itching and ultimately blindness to the point where river-side communities were abandoned. Thanks to the dedication of people like Nasarawa State Coordinator for Neglected Tropical Diseases, Jacob Righain, the support of NGO partners The Carter Center and donation of the treating drug Mectizan by Merck & Co., local communities have been empowered to break the transmission of river blindness and create a platform for future disease interventions.
Filming just before the COVID-19 kicked in, we worked with a talented Nigerian crew to get right to the heart of the story. We edited back in the UK and created a bespoke soundtrack to help transport the viewer deeper in to the world of neglected tropical diseases.
It forms part of a wider suite of films used in different ways that have told the MDP story over the years, collaborating with multiple global partners from the Nigerian Ministry of Health and local government, to Sightsavers, the Carter Center and other key players in the game to get full engagement from the offset.
Insulin 100 Years On: Leave None Behind
With the help of NGOs, developing countries are improving diabetes education and improving access to insulin.
Client: HAI
Sector: Global Health
Insulin 100 Years On: Leave None Behind
Client
HAI
Distribution
Company Website + Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International
Location
Amsterdam, Geneva, Mali, Mozambique, Peru
Director
Steve Maud
Editor
Bruna Amaral
Animation
Chris Leggat
Fixer (Peru)
Deborah Mclaughlan
*** OFFICIAL NOMINATION FOR WHO: HEALTH FOR ALL FILM FESTIVAL ***
‘Insulin 100 Years On: Leaving no-one behind’ is a short film about a global public health crisis. When insulin was first discovered in 1921, it turned the diagnosis of diabetes from a death sentence into a manageable condition. However, too many people living in developing countries find it increasingly difficult to access this life-saving treatment.
The commodification of an ever-growing market of people living with diabetes, combined with the inaction of governments, has led to a global health crisis. Not only do patients have to travel for hours to reach insulin, but inflated prices have forced many to ration their supplies in order to afford the drug at all.
With the help of NGOs, developing countries have been able to educate their populations, train their doctors and build public health strategies to improve access to insulin.
Only with global and national systems in place to tackle the problems of insulin availability and affordability can the world hope to bring this public health crisis under control.
This film was made with a diverse range of contributions, including the work of local film crews in Mali, Peru, Mozambique, Geneva and Amsterdam. Cloud9Media Creative Director and founder Steve Maud’s personal experience of living with Type 1 diabetes, as well as the company’s extensive work in the field of global health, has given the production of this film a well-informed and personal insight into the global diabetes crisis.
See more on the World Health Assembly Resolution on diabetes.
Diagnosis At Your Fingertips
Transforming schistosomiasis detection with a rapid test that will transform diagnosis in low-income countries.
Client: FIND
Sector: Global Health
Diagnosis At Your Fingertips
Client
FIND
Distribution
Company Website + Press
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International
Location
Kenya
Camera
George Muiruri
Editor
Rebecca Gin
Producer
Bruna Amaral
Scripting
Steve Maud
Production Management
Danny Panthaki
A locally shot film, told by locals, for the wider world and putting the focus on how developments in technology now put diagnosis at your fingertips.
Innovation is fundamental to achieving elimination of Neglected Tropical Diseases and FIND wanted the drivers of this important project to tell their own story.
With travel restrictions in place we went to our trusted and incredibly hardworking contact, cameraman George Muiruri, who followed a day in the life with the team running this prototype test for schistosomiasis in Kwale, Kenya.
This is a good illustration of how we apply our approach of working with local film crew to make the most of their expertise and knowledge, whilst reducing the environmental footprint that film production has historically been associated with.
Celebrating The Billionth Treatment for River Blindness
Sightsavers delivers the one billionth treatment for River Blindness, a parasite-borne condition that leads to severe disability and the destruction of entire communities
Client: Sightsavers
Sector: Global Health
Celebrating The Billionth Treatment for River Blindness
Client
Sightsavers
Distribution
Conference Launch + Social Media
Sector
Global Health
Service(s)
Concept Creation + Drone Operation + Editing + Filming + International + Reversioning + Script Writing + Translations & Transcriptions + Voiceover
Location
Kaduna, Nigeria
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
CAMERA OPERATOR
Jida Makide
EDITOR
Evie Franks
PRODUCTION MANAGER
Helen Button
PHOTOGRAPHER (GUARDIAN)
Graeme Robertson
CLIENT CONTACT
Rebecca Mintrim
Sightsavers delivers the one billionth treatment for River Blindness, a parasite-borne condition that leads to severe disability and the destruction of entire communities. Because of mass treatment programmes like those run by Sightsavers, young children like Dorcas can live a very different life to her grandfather, who was made blind by river blindness.
Our team was was there to witness this incredible moment, reminding us how incredibly important this work is.
Kebbi State: The Power of Partnership
The symbiotic relationship between NGOs and the Nigerian government bears fruit in the fight to eliminate River Blindness.
Client: Mectizan Donation Programme
Sector: Global Health
Kebbi State: The Power of Partnership
Client
Mectizan Donation Programme, Sightsavers
Distribution
Company Website + Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International
Location
Nigeria
Director/Camera Operator
Stephen Maud
Editor
Evie Franks
Fixer
Ajeck Mangut
Camera Assistant
Chinedu Igweneme
Photographer
William Nsai
This film looks at the power of partnership through the lens of the truly symbiotic relationship that exists between NGOs and the Nigerian government as they strive to eliminate River Blindness.
River blindness is a crippling disease that affects people who live at the margins of society, where they don’t have access to clean water, proper medical care or the preventative treatment Mectizan that is donated by Merck.
The work of non-governmental organisations like Sightsavers is key to helping strengthen national health systems in their response to neglected tropical diseases.
Kate McCoy from Sightsavers said of this film: “It’s absolutely brilliant, the footage is stunning and the partnerships and different players in delivering oncho work come across so well – congrats!”
Leadership Against Neglected Tropical Diseases
Sightsavers' success stories in the fight against neglected tropical diseases from Kenya, Uganda and Ethiopia.
Client: Uniting to Combat NTDs
Sector: Global Health
Leadership Against Neglected Tropical Diseases
Client
Uniting to Combat NTDs
Distribution
Conference Launch + Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Reversioning + Script Writing + Translations & Transcriptions + Voiceover
Location
Ethiopia, Kenya, Uganda
SHOOTING PRODUCER DIRECTOR
Steve Maud
EDITOR
Steve Maud
PRODUCTION MANAGER
Rachael Mclean-Anderson
Sightsavers had originally wanted to invite three community medicine distributors form around Africa to speak at the launch of the Uniting to Combat Neglected Tropical Diseases Declaration, at the Natural History Museum in London, with the WHO and Gates Foundation amongst the delegates they wanted to communicate the success stories on the ground. However getting visas in such a short space of time ruled this out.
Wrangling with customs officers, visas and hugely long car journeys we filmed in Kenya, Uganda and Ethiopia over 10 days, where we travelled to the remotest regions to hear these people’s stories.
Hosted by Sightsavers and attended by over 200 people from across the pharma, donor and NGO sectors including the Gates Foundation and World Health Organisation, the film was used to launch a discussion on the importance of attaining the WHO 2020 goals for Neglected Tropical Diseases.
Awareness
A Home for HIV Infected Children
Nyumbani helps orphaned HIV-infected children face their challenges and make it to adulthood.
Client: Nyumbani
Sector: Global Health
A Home for HIV Infected Children
Client
Nyumbani
Distribution
Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Script Writing + Translations & Transcriptions + Voiceover
Location
Kenya, Nairobi
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
DIRECTOR OF PHOTOGRAPHY
Kimunya Chris
VOICEOVER
Samson Kiemo
MUSIC
Happiness by Jónsi & Alex
Based in Kenya, Nyumbani is a charity that has developed a visionary solution to the legacy of HIV AIDS in Kenya. Through the love of a Catholic Sister, the charity has helped thousands of orphaned children face the huge challenges of making it to adulthood in a country where HIV is still a taboo with confidence, allowing these orphans to refill the gap left by previous generations wiped out by this disease.
The film was paid for by Hotcourses, one of their benefactors, to update board members like Jeremy Hunt on the life-changing work that goes on in this special place. We created several lengths of film for different purposes, and worked closely with the charity to ensure the creation of a sensitive and informative final product.
Two Children, One Disease
At different ends of the Earth, GSK's donations of albendazole are making a difference to young kids and their families.
Client: GSK
Sector: Global Health
Two Children, One Disease
Client
GSK
Distribution
Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Script Writing + Translations & Transcriptions
Location
India, Zanzibar
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
EDITOR
Jez Hunziker
PRODUCTION MANAGER
Rachael Mclean-Anderson/Helen Button
This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme.
Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart, and the parent, in all of us.
Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.
Annie Lennox & Mary’s Meals
Annie Lennox visits Mary's Meals at a school in Malawi.
Client: Annie Lennox
Sector: Global Health
Annie Lennox & Mary’s Meals
Client
Annie Lennox
Distribution
Company Website + Fundraising Gala
Sector
Global Health
Service(s)
Editing + Filming + International + Interview & Documentary
Location
Malawi
In 2012, our creative director had the chance to spend a week in Malawi with Annie Lennox, as she went to visit some of the projects supported by her foundation, SING.
Mary’s Meals are a large NGO providing daily porridge to thousands of children across Africa. This allows them to concentrate and draws them to school, helping create brighter futures.
Remote African Eye Surgery
Charles and his remote eye surgery team (supported by Sightsavers and UTCNTD) find people with trachoma and transport them to the mobile eye surgery for treatment.
Client: Sightsavers
Sector: Global Health
Remote African Eye Surgery
Client
Sightsavers, Uniting to Combat NTDs
Distribution
Company Website + Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Script Writing + Translations & Transcriptions + Voiceover
Location
Ethiopia, Kenya, Uganda
SHOOTING PRODUCER DIRECTOR
Steve Maud
EDITOR
Steve Maud
ASSISTANT EDITOR
Manuela Jaramillo
PRODUCTION MANAGER
Rachael Mclean-Anderson
With this film played at the United To Combat Neglected Tropical Diseases (UTCNTD) UN conference in 2015, we were proud to assist in providing this compelling story with a wider audience.
Charles and his remote eye surgery team (supported by Sightsavers and UTCNTDs) is on hand to find people with trachoma and transport them to the mobile eye surgery where they can be treated. A simple operation can be hugely effective, often restoring full sight. Equally importantly, health education work is being carried out in these regions to help prevention of trachoma, which is transmitted by flies, for future generations.
To film the story, we took a five-hour road trip from Nairobi to Kajiado County to work in dry and sometimes difficult shooting conditions. But it was truly inspiring to see the impact that this programme is having on individuals and families – people come in blind, and they leave with their vision restored. Thanks to the work of UTCNTDs, Sightsavers and The Queen Elizabeth Diamond Jubilee Trust, who support local healthcare teams, we think this is a truly awesome programme.
Charity
The Birth of Surfers Not Street Children
How far would you go, to make a difference in the lives of others?
Client: British Airways
Sector: Global Health
The Birth of Surfers Not Street Children
Client
British Airways
Distribution
Social Media
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Reversioning + Script Writing
Location
Durban, South Africa
SHOOTING PRODUCER DIRECTOR
Steve Maud
EDITOR
Elena De Palma
PRODUCTION MANAGER
Rachael Mclean-Anderson
As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.
Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.
Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.
Riding for the Disabled COVID Appeal
Charlotte's life was transformed by horse-riding, but RDA have now had to close all of their riding centres.
Client: Riding for the Disabled
Sector: Global Health
Riding for the Disabled COVID Appeal
Client
Riding for the Disabled
Distribution
Fundraising Gala + Social Media
Sector
Global Health
Service(s)
Drone Operation + Editing + Filming + Footage Repurposing + Interview & Documentary
Location
UK
Shooting Director
Steve Maud
Sound
Dean McCormick
Editor
Bruna Amaral
Client (RDA)
Caroline Bracher
Charlotte could be considered severely disabled, but her life was transformed by horse riding and the therapy it provides. However, during pandemic lockdown, Riding for the Disabled Association had to close all of their riding centres. In the process, the future impact of COVID had more far-reaching implications that we could imagine.
We filmed Charlotte originally for a fundraising gala dinner, and decided to repurpose the edit for more wider and pressing appeal.
Remembering our filming experience with this sweet-natured girl and her un-bounding energy brings a smile to our faces.
Her mother, Helen Seth, said:
“I wanted to say a big thank you for the lovely video that you made of Charlotte for the RDA – it’s really lovely and captures Charlotte so well and really highlights her abilities. You were also really lovely with her during the filming process and we all enjoyed the day.”
We’re happy to share that our film played a role in the raising of £46,683 – and that the RDA has survived and continues to do great work.
In The Field with Charlie Webster
In 2016, Charlie Webster contracted malaria. Two years later she travelled to Uganda in support of the Malaria Must Die campaign.
Client: Malaria No More
Sector: Global Health
In The Field with Charlie Webster
Client
Malaria No More
Distribution
The Sun Website & Newspaper
Sector
Global Health
Service(s)
Concept Creation + Editing + Filming + International + Reversioning + Script Writing
Location
Kywangwali, Uganda
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
EDITOR
Gary McQuiggin/Steve Maud
ASSISTANT EDITOR
Bruna Amaral
PRODUCTION MANAGER
Luke Williams
PICTURE EDITOR
Bruna Amaral
Cloud9Media spent an action-packed week in Western Uganda to create video and photographic coverage for TV presenter Charlie Webster’s trip as she saw with her own eyes the impact of malaria – and come to terms with a fatal disease that she caught herself two years ago when cycling to the Rio Olympics in 2016.
Using archival shots taken from Charlie’s broadcast career and stills of her hospitalisation, our team combined these with our own footage to show the background of Charlie’s journey. The result is a short film that captured the challenges she and other sufferers of malaria face, and how there is hope for the elimination of malaria.