In a world where people see debt spiralling out of control, this company is helping financial institutions offer their end-users the very best service through compassion in finance, to lift them out of poverty.

Travelling out to Ed’s ranch and then to his offices in Fairfax Virginia, we got a great insight in to what makes his leadership style so unique and yet appropriate for the type of service C&R Software offer. It was a great chance to get under the skin of what really makes Ed tick.

This is one of three daily summary films, all shot and edited in a day to be shown on the a big screen the next morning. It captures the genuine energy and positivity of delegates from around the world, after three days of breaking free from the pandemic, making face to face contact with Zoom-colleagues and looking towards the future.

We’re very proud of our partnership with FICO and the potential they have to change the future landscape of finance, using #appliedintelligence to create a fairer world.

We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.

The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.

As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.

Two days spent at the Isokon Plus workshop in Hackney Wick gave us amazing insight into the craftsmanship that goes into producing this exclusive line of unique bookcases for Penguin Shop.

When shooting this film carpenter-craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. This prompted us to select a beatbox soundtrack married with the sounds of his workshop, to reflect the balletic movement of working in rhythm.

When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.

And it paid off.

From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.

With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook. The brief was to give the viewer an inside look ‘behind the curtain’ and showcase the production process.

Shown at the annual conference showcasing the departments achievements the video was received so well it was marked as the highlight of the conference by the CEO of PRH.

As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.

Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.

In the new tech world, the recruitment market is incredibly saturated, especially in Silicon Valley where companies like Google, Meta and Uber are fighting to get the best talent. Drawing in the right candidate for a job is difficult, and so FICO commissioned a suite of recruitment films from us to do just that.

FICO were particularly interested in a film that spoke directly to the young tech market, so rather than just showing the polished corporate face of the company, FICO felt confident enough to say “Here are our people, and this is what they love”. We spent four days behind the scenes with the company meeting the dynamic team working out of their San Jose office to see what really goes on under the hood.

By capturing culture and personalities, a candid day-in-the-life film like ‘One Team, One Dream’ is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.

We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.

Working in collaboration with Vivacity, we were commissioned by global home assistance company HomeServe to create a set of video assets that became the backbone of a leadership inspiration event held at the ExCeL London.

In the first of two films commissioned as their trusted media partner, we laid bare the DNA of the company and brought to life the core leadership skills that HomeServe was founded on. Maximising on a single filming opportunity working with a dedicated and very caring film crew enabled us to get a range of assets that really brought the conference to life by capturing what makes them so unique.

It’s amazing what can be done with remote Riverside meeting links and some good production these days.

Working with our resident in-house producer, Nat Low, we captured the winning spirit that drives FICO‘s salesforce, to be shown at an all-staff event.

One of a series of films that we conceived, shot and edited, as part of a global campaign to launch Marriott‘s loyalty programme Bonvoy.

We had the pleasure of making 5 behind the scenes films (2 in the UK, 1 in Budapest, 2 in Istanbul), documenting photographer Rankin as he captured a variety of the good and the great who have seen love blossom thanks to Marriott’s luxury hotels.

Across the campaign there were 183 million opportunities created to see our material.

Every year Associate Appreciation Week is a red-letter event for every member of Marriott‘s 200,000 + staff.

In a bid to give a more democratic overview of what makes it great to be part of this large workforce we took our Instabooth to hotels in London and Frankfurt to capture the beating heart of what drives Marriott International.

Continuing our partnership with Marriott, we had the chance to make a film for Liam Brown, the new President and Managing Director in Europe for Marriott International, introducing himself to 43,000 associates.

Using a combination of fun, quick-fire questions and a more formal interview straight down the lens, we got to know Liam, from his vision for Marriott’s next chapter, to his guilty pleasures.

Working with a simple 3 person crew plus director, and the full participation of the fantastic St Pancras Renaissance hotel staff, we went to work capturing Liam in his element, doing what he does best – connecting with his people and bringing them together.

With a large part of the Marriott International workforce made up of young people, this global organisation has recognised the importance of pulling people together via their passions – for sustainable business, for driving change and having a positive lasting impact.

This film sits on their internal website reaching over 225,000 people.

Lead by CEO Liam Brown, using B-roll from a wider project for Marriott’s sustainability drive, and a simple graphic package.

*** Shortlisted as a Finalist in the Smiley Charity Film Awards 2023 ***

The Costa Foundation is the charitable branch of Costa Coffee, but raises all of its money from customer donations to carry out transformative work abroad. This film looks at how this extraordinary work is helping some of the world’s most disadvantaged children achieve a better foundation in their lives.

Motivated with a desire to give back to the communities that grow our coffee beans, the Foundation’s dedicated Store Champions have developed innovative ways to raise awareness and money for the vital work of the Foundation, building over 90 schools and 750 classrooms in 10 different countries across the world.

Despite the strain placed on collecting donations by the Covid-19 pandemic, the Costa Foundation is determined to involve customers even further in its journey, changing children’s education and ultimately their lives for the better.

When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.

They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.

Charity partnerships like The One Foundation and World Duty Free are incredibly powerful, helping raise millions of pounds for longterm causes like clean water.

We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. Through their efforts, lives are being changed for the better.

To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.

As part of our ongoing relationship with Marriott International, we were commissioned to create this film around Ruksana, a young woman who went from wondering what to do with limited opportunities, to a highly successful career through the World of Opportunity program with Marriott and Prince’s Trust.

As a champion of equal opportunities and young people, Marriott came to us directly to bring Ruksana’s empowering story to life, through our compassionate and people-focused story-telling.

We produced a longer film for their intranet and a 1-minute version for Instagram.

Like us, edie are passionate about achieving a sustainable future. They wanted a film with impact so it was up to us deliver their message in a relevant and motivating way.

Choosing a killer soundtrack, sourcing images from across the world and crafting them in to an engaging story, this film set the tone for three days of discussions aimed at saving our planet – and has generated over 4,000 views on YouTube.

This short film is part of a suite of films created for Marriott International to run on International Women’s Day.

Brought from around the world, we interviewed three successful women from across the business at their luxurious Hyde Park Towers, to hear about their rise to power and the continued support they have received from this “family” based organisation.