Published on 15 Feb 2024

Putting People In The Spotlight With A Brand Film

Putting People In The Spotlight With A Brand Film

How do you get the essence of a company across in a brand film, in a super-short space of time?

One example is our high-energy brand film for creative industry marketing agency, SINE Digital. Filmed in one week from inquiry to delivery, this was an opportunity for us to capture the vibrant staff and spirit that drive the engine room of a great brand.

If, as the saying goes, customers are your best advertising, the same thinking can be applied to companies: there’s no greater brand advocate than your own people.

A brand film that has a high volume of staff as contributors give us an opportunity to get a real picture of a business based on its employees, and share that as an example of the culture and thinking that’s the engine room of its success. When the call from SINE came through, we knew this would make for a great look at an inspiring company.

Brand Film

On the Tuesday we got the call, and on the Wednesday we dropped by for a recce to meet the team, scope out good filming spots and get a sense of the company. With a quick script and brief created there and then with the client, we got our in-house team to prep the kit for filming the next day.

We scheduled the day to be able to capture some key team moments that could speak to the true dynamics behind the business, whilst we set up an interview area upstairs to grab soundbites from a range of people across the company. This gave everyone the same platform to speak from the heart, and helped reduce setup times. Whilst doing the interviews, a second camera operator captured key moments of their working day using a range of different lenses and support systems to get more dynamic shots.

Finally we dived into a mammoth edit, transcribing 25 interviews, selecting the best bits, intercutting them to tell a story, choosing the right music and all the time working closely with the client to fine-tune the messaging and show SINE at their best.

The result, like many of our brand films, is an authentic snapshot of what makes this great place tick:


With a week’s turnaround from start to finish, it was filmed and executed with as much energy as the company itself exudes.

The cherry on top? This great response from our happy client, Anna Cook, SINE’s Creative Performance Director:

“The Cloud9 team worked hard to help us realise a ridiculously short-notice project. They were flexible within the limited parameters they had to work within which was hugely appreciated. We are delighted with the outcome and what they achieved for us.”

It’s fair to say that there were many happy bunnies all round.