Published on 18 Dec 2020
Our Year in Global Health 2020
Films for the Global Health Sector have been a major pillar of Cloud9Media since we first began, but in 2020 it’s an issue that’s been thrust to the forefront of everyone’s minds.
The year began for us with a shoot in Nigeria, filming local communities where River Blindness has been eradicated in some states, thanks to the wonderful work of the Mectizan Donation Program. Our MD Steve Maud flew out, working with local crew; we have a long history of using local talent to shoot our films – something that high profile organisations such as Comic Relief have seen the importance of more recently.
Little did we know that this would be our last time on location for quite a while, so we were very glad that we also documented the trip in this little behind the scenes film.
Straight off the plane, we dusted off our cameras and went straight to report on the trip at ISNTD, held at the Wellcome Institute, meeting other great minds about the challenges around raising awareness of Neglected Tropical Diseases. This would be the last live event we attended this year.
Like everyone this year, COVID-19 has had a huge impact on the way that we’ve worked but our experience making films internationally has helped us adapt quickly to new ways of working.
We were particularly excited to begin working with brand new clients FIND & The Global Fund in July. This started with an animation piece on the importance of diagnostics and testing for COVID-19, our first film to be shown to the WHO.
Our latest film for them, ‘Normalise Testing’ went from concept to delivery in just four weeks! We used our newly developed system of remote directing, using Zoom and the best local talent for crew, to set up large-scale shoots in Mumbai, Estonia and Kenya. It meant some very early (2am GMT!) starts, but we loved working on this hugely ambitious and important project, bringing together old friends and new across the world, in three time zones!
We also enjoyed working on a film on FIND’s OptiDX platform, which included interviews from India, Kenya and Switzerland, helping people across low and middle income countries gain access to more efficient HIV and TB diagnoses.
Another highlight for us was to be invited back by ISNTD in May, this time to host a webinar ‘Stats to Stories’, showing NGOs how age-old storytelling techniques can be used to raise awareness and funding. You can still watch the full thing here.
We were also very honoured to be crowned the winner of the Irish Global Health Network photography competition. This was especially important to us as the prize is not just about the photograph, but a demonstration of ethics, something that is at the heart of everything we do. You can read more about our entry here.
We are hugely grateful to all our clients to allow us to be involved in such inspiring and important projects, and looking forward to many more in 2021, including a brand new project for HAI on increasing access to insulin for diabetes sufferers globally.