Our films come in all shapes and sizes:
- Brand videos
- Testimonials & Explainers
- Webinars & live streams
- Search & social media ads
- Recruitment & employer films
- Event coverage
We’re often asked how much a film costs. It all depends on what type of film is right for you. Do you want a testimonial or a brand film? A social series of webinar chats, or a contextualiser that takes viewers to the heart of the matter?
For each type of film there’s a different approach – and that approach is based on the science of emotion.
By understanding your audience and the response you want to generate, we can advise you on the type of film that speaks to their interest at that moment, whether as a one-off or as part of a year-long marketing plan.
What film type is right for you?
Whatever stage of the marketing journey your customers are at, there’s a type of film to match their interest. To view examples of films that correspond to each stage of the journey that your audience is on, click through the stages below.
These are promotional videos designed to generate brand awareness by sharing who you are, what you stand for, and why it matters.
Used for audience acquisition, these films reach new customers and promote campaigns that get you attention you want, by helping you stand out from the crowd. Through creative interviews and dramatic-looking shot types, they showcase your brand at its best.
Deluxe Coffeeworks London
A Cape Town coffee roastery brand comes to London, creating a vibrant local business with authentic character.
Capturing the unique spirit of a vibrant local independent business in a short film of 1 minute is no mean feat – but with this film for Deluxe Coffeeworks London, we think we nailed it.
Providing Londoners with a warm welcome and superb daily-roasted coffee, Deluxe Coffeeworks are a South African coffee shop group who opened up a London shop and roastery in 2022.
Being newcomers to the London coffee scene, the business was looking to communicate the uncompromising quality of the coffee and the chilled open vibe, so iconic of Cape Town. The film is the result of our team’s tour of the roastery, and in depth interviews with the founders, and some of their customers.
Created for social media, this is an example of how our approach to film production combines truth and magic to create an impactful profile piece that captures the spirit and ethos of a brand.
FIND At A Glance
A showcase of the innovations and partnerships that make FIND a global leader in diagnostics.
FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.
With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.
Raising Awareness: 6 Reasons Why
It's crucial to raise blood cancer awareness - and these are the reasons why.
As part of Blood Cancer UK‘s campaign, we travelled the country to film the stories of 6 prominent individuals involved in raising the profile of a disease that affects 1 in every 16 men and one in every 22 women. Each of our interviewees provided their very personal reasons for why raising awareness is more crucial than ever before, by framing their reason with “Because…”
These interviews form the core of a campaign that kicked off on World Blood Cancer Day on 28th May to increase awareness of signs and symptoms, help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
As a result of this campaign, the profile of blood cancer was raised at the highest level, with MP’s taking up the cause and sharing information on social media.
Love & Loyalty with Rankin
Rankin photographs influencer Quentin George for Marriott's loyalty programme Bonvoy.
We had the pleasure of making 5 behind the scenes films (2 in the UK, 1 in Budapest, 2 in Istanbul), documenting photographer Rankin as he captured a variety of the good and the great who have seen love blossom thanks to Marriott’s luxury hotels.
Across the campaign there were 183 million opportunities created to see our material.
BA Flying Start: The Ripple Effect
Two stories of two lives impacted by the ripple effect of Flying Start.
Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact.
This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.
Flying Start has raised over £25 million to date from inflight and colleague donations.
At this stage of the journey, these films speak to an audience that has already shown interest.
With the audience primed, now's the time to give them a bit more, by going deeper into the narrative. Depending on where your film content will be seen, you'll want to consider its duration: will it be seen at a conference, on a website, or social media? Wherever your audience is found, the job of this film type is to create a space where you can dive deeper into a chosen subject.
Penguin Publishing Process: The Editor
Part of a suite of films we made for Penguin Random House this year, this first film looks at the crucial role the editor plays in getting a book published.
As part of a whole suite of day-in-the-life films we have made for Penguin Random House this year, this first film looks at the crucial role the editor plays in getting a book published.
This series of films are housed on the Penguin Random House Careers website.
The story of digital transformation and FICO's global bigger picture, told through the personal perspective of those who make it happen.
As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.
Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.
“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.
World Courier: A driver’s story
Delivering high value consignments that save lives takes no ordinary courier service.
World Courier specialise in delivering time-critical medical supplies around the world that can’t afford to be late.
The company wanted to capture the unique personality-types that work well in their organisation, so we spent time with Paul who showed us what life is like when you’re got a consignment in the back of your van that can mean the difference between life and death.
BA Flying Start – The Power of Sport
Life through the eyes of 3 British Airways cabin crew and the Flying Start projects they visit in Sheffield and Johannesburg.
This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.
For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.
Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.
Saving water in Kenya
8 staff members from World Duty Free go on the trip of a lifetime to see how access to clean water is transforming lives in Kenya.
We followed a team of staff from various airports in the UK on their journey to Kenya, where they saw first-hand the difference that access to clean water was making in the lives of people living in some of the most deprived areas of the country. Through their efforts, lives are being changed for the better.
To capture a bunch of people who have never been to this part of the world, and who are seeing the impact of their work, was rewarding in its own right.
These films educate your audience, helping them make a decision via explainer content and how-to videos that unpack the solution you provide.
This is where you get an opportunity to describe what you do, and how. Take your viewers on a journey into your world, and provide them with insights by answering questions like 'How does your proposition answer their need?' and 'What evidence are you using to show your product or service is the solution they're looking for?'.
Digital Jane: Consumer Perspective
A day in the life of Digital Jane, explaining the capabilities of FICO's technology from the consumer perspective.
Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.
This series now enjoys pride of place on the FICO website.
Stamp Out Oncho: One Persistent Woman
Mme Chebin lets nothing get in the way of her making sure each and every person takes their Mectizan treatment in her community in Cameroon.
Mme Chebin is on the frontline of community drug distribution to eradicate Onchocerciasis. She lets nothing get in the way of her making sure that each and every person takes their Mectizan treatment in her community in Cameroon.
This interview and many others from this trip to Cameroon was the result of using a local core team working with local partners and a shooting director from the UK, Lewis Davies filming to a script and schedule that allowed for space to spend time with people like Mme Chebin.
Driven by Purpose
A sense of purpose is fundamental to the staff of this unique logistics company.
As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.
Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.
Two Children, One Disease
At different ends of the Earth, GSK's donations of albendazole are making a difference to young kids and their families.
This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme.
Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart, and the parent, in all of us.
Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.
Remote African Eye Surgery
Charles and his remote eye surgery team (supported by Sightsavers and UTCNTD) find people with trachoma and transport them to the mobile eye surgery for treatment.
With this film played at the United To Combat Neglected Tropical Diseases (UTCNTD) UN conference in 2015, we were proud to assist in providing this compelling story with a wider audience.
Charles and his remote eye surgery team (supported by Sightsavers and UTCNTDs) is on hand to find people with trachoma and transport them to the mobile eye surgery where they can be treated. A simple operation can be hugely effective, often restoring full sight. Equally importantly, health education work is being carried out in these regions to help prevention of trachoma, which is transmitted by flies, for future generations.
To film the story, we took a five-hour road trip from Nairobi to Kajiado County to work in dry and sometimes difficult shooting conditions. But it was truly inspiring to see the impact that this programme is having on individuals and families – people come in blind, and they leave with their vision restored. Thanks to the work of UTCNTDs, Sightsavers and The Queen Elizabeth Diamond Jubilee Trust, who support local healthcare teams, we think this is a truly awesome programme.
This is where the action happens, by encouraging your audience to choose you above your competitors through buy-in.
The film types used in this stage utilise user education, feature launches and company culture videos to win the audience over and develop the growing relationship further. This can be the longest part of the journey, because adoption isn't a one-time event. Rather, it's a process that involves a period of evaluation and trial, during which your film content helps your audience decide that you're the right fit for them.
One Team, One Dream in Lithuania
Who wouldn't want to join this unique team in Lithuania?
By capturing culture and personalities, a candid day-in-the-life film like ‘One Team, One Dream’ is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.
We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.
In The Field with Charlie Webster
In 2016, Charlie Webster contracted malaria. Two years later she travelled to Uganda in support of the Malaria Must Die campaign.
Cloud9Media spent an action-packed week in Western Uganda to create video and photographic coverage for TV presenter Charlie Webster’s trip as she saw with her own eyes the impact of malaria – and come to terms with a fatal disease that she caught herself two years ago when cycling to the Rio Olympics in 2016.
Using archival shots taken from Charlie’s broadcast career and stills of her hospitalisation, our team combined these with our own footage to show the background of Charlie’s journey. The result is a short film that captured the challenges she and other sufferers of malaria face, and how there is hope for the elimination of malaria.
Together We Can: Marriott Serve 360
Marriott International recognise the importance of sustainable business, for driving change and for having a positive lasting impact.
With a large part of the Marriott International workforce made up of young people, this global organisation has recognised the importance of pulling people together via their passions – for sustainable business, for driving change and having a positive lasting impact.
This film sits on their internal website reaching over 225,000 people.
Lead by CEO Liam Brown, using B-roll from a wider project for Marriott’s sustainability drive, and a simple graphic package.
Associate Appreciation Week
Every year Associate Appreciation Week is a red-letter event for every member of Marriott's 200,000 + staff.
Every year Associate Appreciation Week is a red-letter event for every member of Marriott‘s 200,000 + staff.
In a bid to give a more democratic overview of what makes it great to be part of this large workforce we took our Instabooth to hotels in London and Frankfurt to capture the beating heart of what drives Marriott International.
The Power of Partnership
Putting the spotlight on how FICO's Partner Program has developed a global ecosystem of expertise in fintech.
Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.
Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.
This type of film shares endorsement of your brand through testimonials.
As the saying goes, "Happy customers are the best advertising." By sharing the experience of your customers through brand recommendations, you're able to authentically and meaningfully turn customers into brand ambassadors who advocate on your behalf.
Be An Intelligence Hero
FICO World delegates express how themes at the conference resonated with them.
We created our Hero Booth to be set up at FICO World 2023 – a chance to turn the cameras on the attendees themselves to see how they resonated with some of the more personal themes at the event.
The Hero Booth is our own invention, developed over the years at large events to capture the voice of the people: delegates are invited in to an unsuspecting sound-proof space, away from hustle and bustle, and asked unexpected questions provoking a spontaneous response.
We opened this 1500+ event with a theme-setting film on the possibilities of AI to help us be the heroes of change. This film was then shown at the close of the event, to consolidate attendee’s answers to the question of what it mean to be a hero.
It’s a great celebration of all the work attendees do, the businesses they represent and the power in their hands to change the lives of their customers.
This film reflects our ethos of putting the spotlight on the people behind a brand and its products and services. Films like these create connections with viewers and contextualise what can be otherwise complex or technical subject matter. It’s a great example of an unscripted film that gives people the chance to speak from the heart. There’s no greater truth about an event than that of the people who attend it, allowing them to be genuine ambassadors for your brand.
The beauty of this format is we can get several edits / films out of one sitting. By asking all the delegates the same 3-5 questions, we created a series that gave all the dozens of interviewees a chance to make an appearance. A series of films films allows for regular output for social media.
These can be quite emotional films (a seasoned producer is key!) and have the potential to be shared online by the individuals themselves, growing your network and raising engagement in, and the visibility of, your brand across social media channels.
We wish more businesses and networks would use this creation to capture their ecosystem.
The secret is in two areas: our interaction with the individuals, appealing to the person behind the mask and creating an environment that allows this to come forward; our love of the subtleties of humanity comes across in the edit and choice of music.
The Hero Booth, like our Instabooth created for FICO World 2018 at the Fountainbleu Hotel in Miami, is a great example of how we like to create our own solutions that maximise on all elements of an event to humanise it and give it longevity, such as making the most of the human capital to create some cute content.
It’s what we’re all about: truth & magic.
The Nine Lakes Challenge
Participants face a 38km bike ride and a 12km hike around the nine lakes, all in 9 hours.
Taking place in one of the UK’s most beautiful regions – the Lake District – participants in the Nine Lakes Challenge face a gruelling 38km bike ride, followed by a 12km hike around the nine lakes, all in 9 hours.
We filmed this single-day challenge in the Lake District as 60 Business Friends raised money for a good cause: BBC Children in Need.
Playhood: A Montessori Nursery School
A brilliant new concept combining a top-class Montessori nursery with a professional workspace in the same space.
Filmed during lockdown in two sittings not too far apart before the kids grew up, we made this film to capture a brilliant new concept.
Playhood combines a top-class Montessori nursery with a professional workspace all in one – allowing parents and children to bring their whole selves to work. We all need a chance to develop as rounded people whether we’re kids or adults!
The Anatomy of Implementation
A look into how C&R Software approach software implementation for their customers.
Software implementation might not sound exciting, but the people who make it happen certainly are!
As a showcase of company culture, this was a great opportunity to capture the passion of their team when describing this important part of what defines them as a business.
Off The Grid Financing Solutions
How Círculo de Crédito uses FICO's unique credit risk scores to boost financial inclusion.
As part of FICO’s global reach of partners, Círculo de Crédito was selected to talk about their experience in giving wider access to credit in a country like Mexico where many people are “off the grid”. As one of the fastest-growing credit bureaus in Mexico, CDC uses FICO‘s unique credit risk scores to boost financial inclusion helping an additional 20 million citizens access credit. Credit they wouldn’t normally get, transforming their lives as a consequence. This made it a story worth telling.