The FICO World 2026 promo needed a fresh perspective to showcase fintech innovation. We crafted a cinematic film blending global stock footage with powerful conference shots. The result: an emotive rallying call that positioned FICO World as the must-attend destination for future-shaping technology.

This film was created as part of a package for the Medical Research Council (UKRI) – offering a brand film and then an accompanying commercial film that looks at the actual work they do in more practical terms.

Working with an award-winning Creative Director and Director of Photography, we turned the staff of MRC into actors, and their laboratories in to sets as we delivered on a creative that reflects the open-minded, human-centric thinking required to solve some of the biggest problems in life. What causes cancer cells to mutate? What can flies teach us about our own DNA? How can we extend life?

The challenge was how to turn some of the world’s most advanced, future-looking research in to something palatable for the public, connecting quite abstract developmental research in to something that will benefit society.

We focussed on the creative process behind dreaming the impossible, asking the right questions to elicit unimaginable answers.

By capturing culture and personalities, a candid day-in-the-life film like ‘One Team, One Dream’ is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.

We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.

As part of a suite of films to draw in the right type of candidate, FICO requested a day-in-the-life film to give graduate recruitment candidates an idea of what it’s like to work in this highly pressurised and exciting environment.

Getting an insight into the day to day workings of a company is the best indicator of whether a candidate is going to sink or swim. Working on real time problems that could affect millions of people can put a lot of pressure on a young graduate so FICO wanted to convey both the challenges and the support system in place to help people flourish. To capture all of this, we went undercover at their offices to show just what it’s like to work at FICO.

Identity and Authentication. Everyone loves technology and it’s pretty cool when it works in your favour. But how about when it’s used against you?

In this film, industry leaders from Finance and Technology join forces to discuss identity and authentication – how do we remain safe whilst maintaining the fluidity of experience from the brands we love online?

We worked with different teams to capture the different elements of a busy 3 hours, from asking experts to talk around their field to asking attendees their opinion of it all.

It’s a lot of fun in the making and the positive experience translates well in to the final product.

When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.

And it paid off.

From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.