Sustainability


Films for a thriving future

As our world faces unprecedented challenges, new frontiers of sustainability are paving the way to a brighter future. Change is coming, driven by organisations committed to working with nature.

These are the stories the world needs now. We’re here to tell them.

 

Case study: Nice Rice: The Trip

The challenge

Newly launched in Waitrose and Ocado, sustainable rice brand Nice Rice needed a way to communicate the heart of their mission—sustainable sourcing and fair trade—while keeping their passionate founder, Fergus Sullivan, at the center of the story. Fergus had recently traveled to India to visit the farmers behind their product, capturing stunning footage with local photographers and videographers. The challenge? Turning this raw content into a series of engaging, bite-sized social media videos that would captivate audiences, showcase their mission, and build brand awareness.

Our solution

To ensure Fergus came across naturally despite his camera shyness, we opted for an informal, podcast-style voiceover—allowing his passion to shine through effortlessly. We then structured his interview into four distinct narrative-driven stories, each tailored for maximum impact on social media. Using Nice Rice’s brand guidelines, we applied slick, dynamic editing techniques to create high-energy, thumb-stopping content designed for digital-first audiences. And with their office just across from ours in Shepherds Building, collaboration was seamless, ensuring quick feedback and fine-tuned execution.

The outcome

The result? A resounding success. After an initial 6K organic viewers this rose to 20K, generating unprecedented engagement for the brand. The client was thrilled proving the power of strong storytelling in driving both awareness and commercial impact.

We had a great experience working with Cloud9. Our challenge was creating engaging, social ready reels using existing video content that wasn’t in the correct 9:16 format, and all required within a tight deadline. The team quickly understood our objectives and timelines, and delivered high quality on brand videos that have received great feedback. Really recommend!

Tekalla Williams, Nice Rice

Watch the film

Sustainability Videos

Climate KIC: A Retrospective

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Hammersmith & Fulham: Green Innovators Pitch Night

Putting a local lens on big climate challenges, we reveal who the winner of this pitch night will be.

The Green Londoner: The Truth About Farmed Salmon

We team up with The Green Londoner to let Londoners know the truth about farmed salmon. The first step towards finding an alternative.

EarthFest & C9M: A Brighter Future

Do we need goofy glasses to see a brighter world?

Hammersmith & Fulham: Climate Bond Investment

Hammersmith & Fulham Council have the ambitious target of creating a carbon net zero borough by 2030.

Biodiversity: Levelling The Playing Field

A look at natural resource shortfalls and how biodiversity is at the heart of the matter.

Earthfest: Festival of Sustainability

Our promo film for London's ultimate Sustainability Festival.

Nice Rice: The Trip

We took footage from Fergus' trip to India and turned it into a powerful series for social media to communicate Nice Rice's mission and what sets them apart.

LATAM Climathon Highlights: Sustainability Ideas in Action

Sustainability activists workshop new ideas in Climathons, held across Africa and Latam

Marriott: Together We Can: Marriott Serve 360

Marriott International recognise the importance of sustainable business, for driving change and for having a positive lasting impact.

Mission Possible: Achieving a Sustainable Future

Setting the tone for three days of discussions about saving our planet, this film put the focus on achieving a sustainable future.

If you’d like to discuss how we can create films that inspire your audience and generate engagement, get in touch.