The world is waking up to the role businesses can play in creating a positive social impact beyond their core activity. ‘Purpose before profit’ isn’t just a phrase – it’s the only way forward.
We can show the impact of the good work your company does, focus on how you engage with your charity partnerships, and demonstrate that it’s so much more than a box ticking exercise.
Like us, edie NET are passionate about sustainability. They wanted a film with impact so it was up to us deliver their message in a relevant and motivating way. Choosing a killer sound-track, sourcing images from across the world and crafting them in to an engaging story, this film set the tone for three days of discussions aimed at saving our planet.
In our latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town. All storyboards went out the window when faced with toddlers on the loose; that energy was manifest in the film!
As part of our long-standing relationship with British Airways’ Community Investment team, Cloud9Media spent time in Durban, South Africa with Tom Hewitt and his crew of ex-street kids now-surfing professionals know as Surfers Not Street Children. Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that can engage young street-children and give them some life-changing guidance can making a huge impact. Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One requested a coffee with seven sugars which probably contributed to the general energy level.
As part of our on-going relationship with Marriott, we were commissioned to create this film around Ruksana, a young woman who went from wondering what to do with limited opportunities, to a highly successful career through the World of Opportunity program with Marriott and Prince’s Trust.
As a champion of equal opportunities and young people, Marriott came to us directly to bring Ruksana’s empowering story to life, through our compassionate and people-focused story-telling.
We produced a longer film for their intranet and a 1-minute version for Instagram.