Purpose & Partnerships
The power of partnership
In a world where consumers care more about the values of the brands they love, you’ve got to put the good things you do at the forefront.
For businesses who want to use their ecosystem as a wider force for good, we make trust-building films that share the wider initiatives that go beyond just profit.
By tapping in on shared values, we celebrate the stories we all have inside with films that inspire from the heart.
Case study: Costa Foundation
The challenge
To create a showcase of the good work done by the Costa Foundation in a way that communicated the care at the heart of the organisation. In addition, there was a need to put the spotlight on the fundraising work done by Costa's Store Champions, and the difference its programmes have made to the lives of children across the world.
Our solution
Through a series of interviews with Store Champions representing a range of Costa Coffee stores across the UK, we were able to get a real understanding of the charitable spirit that motivates Costa employees to give back to the communities that grow their coffee beans.
The outcome
Nominated as a Finalist in the Smiley Charity Film Awards, our inspiring film looks at how the extraordinary work of the Costa Foundation helps some of the world’s most disadvantaged children achieve a better foundation in their lives.
“We’d like to congratulate Cloud9Media for bringing your storytelling magic and putting the spotlight on our Store Champions. This beautifully crafted film proudly captures their dedication in helping communities across the world to thrive!”
Charlotte Astley, Sustainability Communications Manager, Costa Foundation
Watch the film
Costa Foundation: More Than Coffee
Client
Costa Foundation
Distribution
Company Website + Internal Comms + Social Media
Location
Europe
Director
Steve Maud
Camera
Chris Leggat, Freddie Maud
Editor
Freddie Maud
Costa Foundation Film – Smiley Charity Film Awards 2023 Finalist
Client Brief
The Costa Foundation is the charitable branch of Costa Coffee. They raise all funds through customer donations to carry out life-changing work abroad. The client wanted a film that showed how this work supports some of the world’s most disadvantaged children. The goal was to inspire staff and customers while highlighting the Foundation’s global impact.
Our Approach
To achieve this, we focused on the people behind the initiative: the Foundation’s dedicated Store Champions. Motivated by a desire to give back to communities that grow Costa’s coffee beans, these champions developed innovative ways to raise awareness and funds. For example, they have helped build over 90 schools and 750 classrooms in ten countries.
The film also highlighted the challenges faced during the Covid-19 pandemic. Despite restrictions on collecting donations, the Foundation remained committed to involving customers in its journey. Through interviews, footage of projects, and dynamic visuals, we showed how their work changes children’s education and improves lives.
Impact and Results
The resulting film demonstrates the power of community-driven fundraising. It inspires customers and staff to continue supporting the Costa Foundation. Moreover, it clearly communicates the global reach of the Foundation’s work, showing tangible results in education and infrastructure.
By combining heartfelt storytelling with clear visuals, the film connects audiences to the Foundation’s purpose. It showcases the commitment of both staff and customers, demonstrating how their contributions create meaningful change. As a result, the Costa Foundation film not only celebrates past achievements but also encourages ongoing engagement and support, reinforcing the charity’s mission to give children a better foundation for life.