Client Brief
The World Health Organisation commissioned us to produce a film that empowers people living with disabilities, and amplifies disability inclusion to be shared on their social channels. The film needed to highlight both physical barriers, like access to health facilities, and social challenges, such as discrimination.

Our Approach
With a tight budget (WHO has been suffering severe budget cuts for reasons we all know about..) we had to think of innovative ways to bring the story to life. With no filming possible we relied on library stock-shots and footage provided by the WHO. The key thing was to feature voices of real people living with different disabilities. So we worked on a strong script which we sent out across the WHO to receive submissions.

Impact and Results
“I just wanted to say a big thank you for the excellent WHO video you produced on disability inclusion. It’s being used far and wide by the organization!

The WHO Evaluation Animation was created to help World Health Organization staff understand the value of internal evaluation practices. The client wanted a clear and engaging way to explain processes that can feel complex or technical. Their brief asked for content that was accessible, educational, and visually appealing to a global audience while remaining light-hearted and approachable.

To achieve this, we worked closely with WHO to define the key message and ensure alignment with internal learning goals. We developed a hand-drawn 2D animation style that simplified concepts and illustrated them in a friendly, engaging way. The animations used simple characters, clear diagrams, and smooth motion to break down abstract evaluation processes into digestible visual steps. This method ensured viewers could follow the content while staying entertained and engaged.

We focused on clear narration and careful pacing. Each scene gave staff enough time to absorb the information without feeling rushed. We combined visuals and voiceover to reinforce key points and encourage retention. The design intentionally used culturally neutral illustrations and clear icons, ensuring accessibility for WHO employees worldwide.

The resulting WHO Evaluation Animation translates complex internal processes into a practical, memorable learning tool. It helps staff understand evaluation practices, why they matter, and how to apply them in their work. The film runs across multiple internal platforms, supporting training programs and reinforcing WHO’s commitment to effective internal processes.

By combining simple storytelling, hand-drawn animation, and thoughtful design, the WHO Evaluation Animation turns a technical topic into a visually engaging and enjoyable experience, making learning effective and memorable for staff around the world.

The main assembly room at the WHO in Geneva was full of excitement as partners from leading pharmaceutical companies, Ministers of Health from across Africa, scientists and the Gates Foundation gathered to discuss the elimination of Neglected Tropical Diseases, a set of often-ignored and crippling diseases.

Working with a 2-person crew travelling over to Geneva for the day, we gauged the temperature in the room to capture the core messaging – and excitement!

The film was published along with the final report to give context to the people involved and ambition down the line.